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THE J&C DIFFERENCE

 

MORE MEANINGFUL COMMUNICATIONS. MORE MEASURABLE RESULTS.

Here's what makes Jacobs & Clevenger different:

Our clients get what they need, not simply what they want.  And they see the results of that approach in every campaign. It all begins with a commitment to understanding each other through open, honest communication.


iStock-1189106364 SMWhile most agencies talk about targeting, J&C dives into the psychological mindset of your audience. We don't just collect data; we decode the narratives that drive customer behavior. With J&C, you'll connect with consumers through personal, needs-based conversations that drive performance more effectively than targeting with third-party cookies ever could.


▶︎ Insights Are Our Compass
Everyone who works at J&C believes that the most powerful marketing campaign doesn't speak at customers—it speaks with them. Our proprietary research methodology goes beyond surface-level demographics, employing advanced behavioral analysis and strategic empathy mapping. This allows us to translate complex customer ecosystems into clear, concise communications that don't just reach audiences, but resonate at a fundamental level.

▶︎ Accountability Isn't Just a Buzzword
In an era of vanity metrics, J&C stands apart. Our commitment to measurable objectives means every campaign is a calculatediStock-1497916753 marketing strategy, not a "gut" gamble. We establish clear, quantifiable key performance indicators that directly tie to your business outcomes. Our clients don't just hope for results—they expect and track them with technical precision.

▶︎ Omnichannel Mastery
Marketing today demands fluidity and flexibility. You can't just understand channels—you need to orchestrate them. J&C's integrated approach ensures your message maintains its core DNA while adapting seamlessly across digital marketing, print, and social platforms. This multi-dimensional marketing strategy doesn't just increase reach; it creates a consistent harmonized brand experience that compounds engagement.

▶︎ Independence Drives Innovation
As an independently owned agency, we're free from any corporate constraints or control. This means J&C can be agile, bold, and genuinely innovative. Our recommendations aren't filtered through layers of red tape or constrained by legacy thinking. Your J&C team brings fresh perspectives, cutting-edge methodologies, and a genuine passion for transforming marketing from a cost center to a strategic growth engine.

▶︎ The Difference Is Experiential
When you partner with Jacobs & Clevenger, you're not hiring an agency. You're gaining a strategic marketing ally committed to understanding your unique challenges and crafting communications to potential customers that don't simply inform—they inspire action.

That's the big difference.
And it starts from day one.

Get In Touch

Let us know how J&C can help you

QUOTES FROM OUR CLIENTS

THEIR OWN WORDS ABOUT J&C.

All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line.  Jacobs & Clevenger is the best agency we’ve ever worked with.  Period.

Terry Mierzwa, Director of Marketing, Consumers Energy
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Free eBook: 25 Types of Content Marketing

B2B Lead Generation

B2B 

J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES ANYWHERE YOUR BUSINESS TO TAKES PLACE.
J&C develops and deploys sophisticated B2B marketing strategies that meticulously transform your company's unique value proposition into a compelling narrative, precisely designed to attract, engage, and retain high-value customers. J&C will help craft a strategic framework that positions your brand as an indispensable solution to your target market's most critical business challenges.
 
 
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Insurance Marketing

AUTO, P&C, HEALTHCARE AND SPECIALTY

J&C creates precision-engineered insurance marketing strategies that transform complex service offerings into compelling, easily understood language, driving customer awareness, adoption, and sustained engagement. And by leveraging deep behavioral insights, advanced segmentation techniques, and multi-channel communication approaches, we help insurance providers bridge critical knowledge gaps, overcome customer hesitation, and create meaningful connections that turn potential clients into loyal, long-term customers.

 

 
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Financial Services Marketing

PROVIDING AN ARRAY OF SERVICES AND PRACTICES TO FINANCIAL INSTITUTIONS AND SERVICES, INCLUDING BANKS, CREDIT CARDS AND FINANCIAL PLANNING/INVESTING.

J&C provides comprehensive financial services marketing solutions to a diverse portfolio of 3,600+ institutions nationwide, ranging from community banks and credit unions to regional financial groups and national financial service providers. Our strategic approach goes beyond traditional marketing, delivering sophisticated, data-driven communication strategies that help financial institutions differentiate themselves, attract high-value customers, and navigate the complex, rapidly evolving financial services landscape with precision and innovative messaging.

 

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 RETAIL MARKETING

CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION

&C executes behavior-driven retail marketing programs for several financial clients.  J&C uses advanced predictive modeling to transform raw transactional data into strategic, personalized marketing interventions. By decoding the complex psychological and economic triggers behind consumer buying decisions, we create targeted campaigns that not only capture immediate sales opportunities but also build long-term brand loyalty and customer lifetime value across diverse retail sectors.

 

 
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ASSOCIATION MARKETING

HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES

Through meticulously crafted, data-driven membership engagement programs, J&C provides associations with strategically designed communications that go beyond traditional outreach, transforming member interactions into powerful retention and growth mechanisms. Our comprehensive approach combines advanced segmentation techniques, personalized messaging strategies, and behavioral insights to create compelling value propositions that not only attract new members but foster deep, long-term memberships.