It provides insight into user experiences, from intent to context to immediacy along the path of the customer journey, from research to purchase. Keywords can provide clickable copy for emails and ads, not just for websites and SEO. Shopping search ads can add velocity and volume to nearly any ecommerce program.

 At J&C, it always starts with insights, learning about placement, types of search and audiences 

Managing performance becomes the key, identifying where paid, owned and earned channels meet, and optimizing to make them the most efficient. What we learn from search marketing about user intent helps us inform other channels, which can be used for motivating that intent through improved engagement, a clearer understanding of purchase behavior and message content enhanced for conversion. 

Can your search engine marketing benefit from pushing boundaries, fresh thinking and new practices? Let J&C help you improve your search engine marketing.

Let us know how J&C can help you