Direct response marketing agency

Direct response marketing

 

J&C's roots are in direct response marketing

Today, all marketers need to embrace data, offers, calls to action, response channels, testing, measuring results and business outcomes. It’s how they become trusted advisors and gain permission from customers to nurture their relationships with them. J&C uses its direct response marketing roots to help clients drive better experiences, increase customer loyalty and ultimately deliver on their business goals.

 

 Modern marketing is built on a framework of behavior-based direct response marketing

 Direct response marketing reacts and changes based on the current and past behaviors of prospects, customers and users. It’s not just effective for companies; customers prefer it, too. Direct response marketing is what J&C has always done. 

 Today we can capture and use customer behaviors across every touch point, channel and device to trigger relevant actions

 It could be the interaction a prospect, customer or user has with a brand, including anything they’ve ever viewed, browsed or purchased. This makes direct response marketing even more effective than traditional marketing efforts of the past. It provides greater click-through rates, higher conversions and better return on your marketing investment.

Get In Touch

Let us know how J&C can help you

· Loyalty Programs

· Lead Nurturing

· Lead Generation

· Direct Response Acquisition

· Retention Programs

· Activation/Reactivation

· Win-back Campaigns

· Marketing Experiments/Testing

QUOTES FROM OUR CLIENTS

THEIR OWN WORDS ABOUT J&C.

All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line.  Jacobs & Clevenger is the best agency we’ve ever worked with.  Period.

Terry Mierzwa, Director of Marketing, Consumers Energy
ctaimage-ebook-65mustknow-1.jpg

Free eBook: 25 Types of Content Marketing

B2B Lead Generation

B2B

J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE.
J&C develops and deploys B2B marketing strategies that bring your company's unique value proposition to life to acquire and retain new customers.
 
industry-insurance-1.jpg

Insurance Marketing

AUTO, P&C, HEALTHCARE AND SPECIALTY
Insurance marketing strategies from J&C enhance customer adoption of available service offerings and increase engagement. 
 
industry-banking-1.jpg

Financial Services Marketing

PROVIDING A VAULT OF SERVICES AND PRACTICES TO FINANCIAL INSTITUTIONS AND SERVICECS, INCLUDING BANKS, CREDIT CARDS AND FINANCIAL PLANNING/INVESTING.
J&C provides financial services marketing to over 3,600 institutions across the country.
industry-finance-1.jpg

 RETAIL MARKETING

CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION
J&C manages more than 3,500 behavioral driven retail marketing programs annually leveraging that invaluable shopping and buying behavior.
 
industry-associations-1.jpg

ASSOCIATION MARKETING

HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES
Through programs designed to grow and retain your membership base, J&C provides associations with tried and tested communications that increase the return on marketing investment.