Today, all marketers need to embrace data, offers, calls to action, response channels, testing, measuring results and business outcomes. It’s how they become trusted advisors and gain permission from customers to nurture their relationships with them. J&C uses its direct response marketing roots to help clients drive better experiences, increase customer loyalty and ultimately deliver on their business goals.
Modern marketing is built on a framework of behavior-based direct response marketing
Direct response marketing reacts and changes based on the current and past behaviors of prospects, customers and users. It’s not just effective for companies; customers prefer it, too. Direct response marketing is what J&C has always done.
Today we can capture and use customer behaviors across every touch point, channel and device to trigger relevant actions
It could be the interaction a prospect, customer or user has with a brand, including anything they’ve ever viewed, browsed or purchased. This makes direct response marketing even more effective than traditional marketing efforts of the past. It provides greater click-through rates, higher conversions and better return on your marketing investment.
Let us know how J&C can help you
· Loyalty Programs
· Lead Nurturing
· Lead Generation
· Direct Response Acquisition
· Retention Programs
· Win-back Campaigns
· Marketing Experiments/Testing
All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line. Jacobs & Clevenger is the best agency we’ve ever worked with. Period.