Data Marketing

Turning data science into sales

 

J&C has always been data-first

Unlocking the information in a client’s data allows us to develop a relationship strategy throughout the entire customer lifecycle.

Algorithms help optimize spend and targeting

 From agile modeling applications to text analysis of consumer sentiment and customer needs, J&C crafts data science stories that help clients deliver on their most important key performance indicators (KPIs).

 J&C knows how to apply data and understands how it is changing modern marketing

 Our goal is to seek, uncover and use uncommon insights in marketing data to provide breakthroughs for our clients businesses.

 Marketers don’t need more data

 They need better solutions. J&C knows how to use the detailed information on personal preferences that customers actively offer in return for personalized offers, relevant product news, more convenient shopping and a better overall user experience.

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Let us know how J&C can help you

· Segmentation Strategy

· Predictive Models

· Uplift/Net Lift Models

· Transaction Analysis 

· Contextual Segmentation 

· Prescriptive Analytics

· Churn Reduction

· Attribution Analysis

· Lifetime Value Models

· Program Optimization and Reporting


   

QUOTES FROM OUR CLIENTS

THEIR OWN WORDS ABOUT J&C.

All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line.  Jacobs & Clevenger is the best agency we’ve ever worked with.  Period.

Terry Mierzwa, Director of Marketing, Consumers Energy
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Free eBook: 25 Types of Content Marketing

B2B Lead Generation

B2B 

J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE.
J&C develops and deploys B2B marketing strategies that bring your company's unique value proposition to life to acquire and retain new customers.
 
 
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Insurance Marketing

AUTO, P&C, HEALTHCARE AND SPECIALTY
Insurance marketing strategies from J&C enhance customer adoption of available service offerings and increase engagement. 
 
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Financial Services Marketing

PROVIDING A VAULT OF SERVICES AND PRACTICES TO FINANCIAL INSTITUTIONS AND SERVICECS, INCLUDING BANKS, CREDIT CARDS AND FINANCIAL PLANNING/INVESTING.
J&C provides financial services marketing to more than 3,600 institutions across the country.
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 RETAIL MARKETING

CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION
J&C manages more than 3,500 behavioral driven retail marketing programs annually leveraging that invaluable shopping and buying behavior.
 
 
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ASSOCIATION MARKETING

HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES
Through programs designed to grow and retain your membership base, J&C provides your association with a tried and tested communications plan that increases the return on your marketing.