Content Marketing Strategy Agency

CONTENT MARKETING

 

J&C builds content marketing programs on a strategy of core pillars under which stories and content can be managed

 Educational and entertainment content has become important in people’s lives. They search for it, download it and review it before making product or service decisions.

Content development is not static

To remain competitive, marketers need to explore new ways to engage audiences and attract publishers looking for fresh information and creative ways of presenting it. In addition to white papers, eBooks and infographics, J&C can develop content in other formats, including video, audio, games, data journalism, interactive graphics, GIFs, calculators, bubble graphs, virtual reality (VR), augmented reality (AR) and others. 

Our content marketing takes a data-driven, people-based approach 

Like everything else at J&C, content marketing uses performance measurement to sharpen and improve content strategy. J&C will help you develop a multichannel content strategy and a content calendar, manage content creation, post content and maintain a campaign dashboard.

 Your content program can be fully managed — from creative briefs through analytics 

J&C will analyze and compare your conversation streams, keyword maps, topics, tags and links. J&C will then measure and compare paid and organic impressions and tie them back to return on marketing investment, sales or other specific KPIs. In short, J&C can deliver a content marketing program with metrics that demonstrate how it impacts your business.

Get In Touch

Let us know how J&C can help you

· Curation

· Videos

· Guides

· Blog Posts

· Content Journey Mapping

· Content Planning and Calendars

· Infographics

· Podcasts

· Content Hubs

· Channel Strategies

· Analytics and Reporting

· Books, eBooks and White Papers

QUOTES FROM OUR CLIENTS

THEIR OWN WORDS ABOUT J&C.

All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line.  Jacobs & Clevenger is the best agency we’ve ever worked with.  Period.

Terry Mierzwa, Director of Marketing, Consumers Energy
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Free eBook: 25 Types of Content Marketing

B2B Lead Generation

B2B 

B2B J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE.
J&C develops and deploys B2B marketing strategies that bring your company's unique value proposition to life to acquire and retain new customers.
 
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Insurance Marketing

AUTO, P&C, HEALTHCARE AND SPECIALTY
Insurance marketing strategies from J&C enhance customer adoption of available service offerings and increase engagement. 
 
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Financial Services Marketing

PROVIDING A VAULT OF SERVICES AND PRACTICES TO FINANCIAL INSTITUTIONS AND SERVICECS, INCLUDING BANKS, CREDIT CARDS AND FINANCIAL PLANNING/INVESTING.
J&C provides financial services marketing to over 3,600 institutions across the country.
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 RETAIL MARKETING

CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION
J&C manages more than 3,500 behavioral driven retail marketing programs annually leveraging that invaluable shopping and buying behavior.
 
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ASSOCIATION MARKETING

HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES
Through programs designed to grow and retain your membership base, J&C provides associations with tried and tested communications that increase the return on marketing investment.