Educational and entertainment content has become important in people’s lives. They search for it, download it and review it before making product or service decisions.
Content development is not static
To remain competitive, marketers need to explore new ways to engage audiences and attract publishers looking for fresh information and creative ways of presenting it. In addition to white papers, eBooks and infographics, J&C can develop content in other formats, including video, audio, games, data journalism, interactive graphics, GIFs, calculators, bubble graphs, virtual reality (VR), augmented reality (AR) and others.
Our content marketing takes a data-driven, people-based approach
Like everything else at J&C, content marketing uses performance measurement to sharpen and improve content strategy. J&C will help you develop a multichannel content strategy and a content calendar, manage content creation, post content and maintain a campaign dashboard.
Your content program can be fully managed — from creative briefs through analytics
J&C will analyze and compare your conversation streams, keyword maps, topics, tags and links. J&C will then measure and compare paid and organic impressions and tie them back to return on marketing investment, sales or other specific KPIs. In short, J&C can deliver a content marketing program with metrics that demonstrate how it impacts your business.
Let us know how J&C can help you
· Blog Posts
· Content Journey Mapping
· Content Planning and Calendars
· Content Hubs
· Channel Strategies
· Analytics and Reporting
· Books, eBooks and White Papers
All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line. Jacobs & Clevenger is the best agency we’ve ever worked with. Period.