18JNC0271_J&C_Web_Service_Pg_Email-Marketing.jpg

EMAil Marketing and automation

 

Delivering relevant experiences along the customer journey

When designed correctly, email marketing delivers behaviorally triggered, personalized messages to customers when touchpoints and moments of intent intersect. Using technology to meet consumers’ needs in real time is critical for driving conversions. Also, distributing multiple efforts allows users to access the content, tools, functions and solutions that help them accomplish what they want, from first click to post-purchase.

 Automating campaigns ensures that the right message stays top of mind throughout the whole purchase cycle

 Email marketing automation is not autonomous marketing. Significant resources and experience are required to develop, set up, integrate, manage and optimize continuous email marketing programs. Monitoring and updating complex business rules are human decision processes. And they are two of many processes that J&C can help you with.

 FACT: J&C manages marketing automation programs that drive more than 16 million email, direct mail and retargeting messages every year for acquisition, lead generation, welcome, transactions, loyalty, reactivation, win-back and increased sales.

Get In Touch

Let us know how J&C can help you

· Marketing Automation Deployment

· Data and Creative Quality Control

· Program Design and Creative Execution

· Ongoing Business and Logic
   Rule Development   

 

· Trigger, Drip and Nurture Programs

· Landing Pages and Microsites

· Direct Mail, Retargeting and Social Messaging Channels

· Behavioral, Subscriber, Transactional
   and User Email Programs

QUOTES FROM OUR CLIENTS

THEIR OWN WORDS ABOUT J&C.

All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line.  Jacobs & Clevenger is the best agency we’ve ever worked with.  Period.

Terry Mierzwa, Director of Marketing, Consumers Energy
ctaimage-ebook-65mustknow-1.jpg

Free eBook: 25 Types of Content Marketing

B2B Lead Generation

B2B 

J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE.
J&C develops and deploys B2B marketing strategies that bring your company's unique value proposition to life to acquire and retain new customers.
 
industry-insurance-1.jpg

Insurance Marketing

AUTO, P&C, HEALTHCARE AND SPECIALTY
Insurance marketing strategies from J&C enhance customer adoption of available service offerings and increase engagement. 
 
industry-banking-1.jpg

Financial Services Marketing

PROVIDING A VAULT OF SERVICES AND PRACTICES TO FINANCIAL INSTITUTIONS AND SERVICECS, INCLUDING BANKS, CREDIT CARDS AND FINANCIAL PLANNING/INVESTING.
J&C provides financial services marketing to over 3,600 institutions across the country.
industry-finance-1.jpg

 RETAIL MARKETING

CREATING RELATIONSHIPS THAT TRANSCEND THE TRANSACTION
J&C manages more than 3,500 behavioral driven retail marketing programs annually leveraging that invaluable shopping and buying behavior.
 
industry-associations-1.jpg

ASSOCIATION MARKETING

HIGHLIGHTING COMONALITIES, GROWING COMMUNITIES
Through programs designed to grow and retain your membership base, J&C provides associations with tried and tested communications that increase the return on marketing investment.