When designed correctly, email marketing delivers behaviorally triggered, personalized messages to customers when touchpoints and moments of intent intersect. Using technology to meet consumers’ needs in real time is critical for driving conversions. Also, distributing multiple efforts allows users to access the content, tools, functions and solutions that help them accomplish what they want, from first click to post-purchase.
Automating campaigns ensures that the right message stays top of mind throughout the whole purchase cycle
Email marketing automation is not autonomous marketing. Significant resources and experience are required to develop, set up, integrate, manage and optimize continuous email marketing programs. Monitoring and updating complex business rules are human decision processes. And they are two of many processes that J&C can help you with.
FACT: J&C manages marketing automation programs that drive more than 16 million email, direct mail and retargeting messages every year for acquisition, lead generation, welcome, transactions, loyalty, reactivation, win-back and increased sales.
Let us know how J&C can help you
· Marketing Automation Deployment
· Data and Creative Quality Control
· Program Design and Creative Execution
· Ongoing Business and Logic
· Trigger, Drip and Nurture Programs
· Landing Pages and Microsites
· Direct Mail, Retargeting and Social Messaging Channels
· Behavioral, Subscriber, Transactional
All members of the J&C team, from the account people to creative to production, judge their performance the way we do—by its impact on our bottom line. Jacobs & Clevenger is the best agency we’ve ever worked with. Period.