It’s where communications and experiences become a mashup of authenticity, trust, emotion and logic

 Technology-driven shifts in customer behavior have made it hard to engage people using traditional interruptive communications. But traditional communications are important; they just need to be combined with innovative and valuable user experiences.

J&C’s people-centered approach to creative takes its inspiration from users and customers

 Every customer experience is created to resonate more deeply with users. Each piece of creative aims to deliver benefits that drive engagement and growth. At the same time, our creative design evolves based on continuous learning from real users. By targeting ever more granular segments, J&C is able to better tailor content and messaging to provide the right experience to the right customer at the right time.

 Creative needs to be well thought out and imaginative or it’s not going to work

 You need to find the right balance of creative complexity and scale and ensure you’re targeting the right audience segments. Data-driven creative leverages insights to create targeted, relevant, personalized executions that boost performance and maximize ROI. This includes the delivery of hyper-relevant messages that can be demographic-based, psychographic-based, location-based, time-based or behaviorally based. All lead to creative that provides better user experiences and results tied to marketing spend and improved business outcomes.

Let us know how J&C can help you