podcast

 J&SEE: VIEWS ON MARKETING

A J&C Podcast 

ABOUT THIS PODCAST

Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP & Managing Director of Jacobs & Clevenger (J&C), explores all different forms of the craft with in-house experts and guests around the globe.

RECENT EPISODES

Creating Togetherness Between Sales & Marketing with Jeff Davis

MARCH 19TH, 2020 | 28:21 | S2E1

Misalignment is a problem across ALL industries. In the first episode of season 2, Meg Goodman talks to alignment expert Jeff Davis. They chat about finding the common ground between sales and marketing, adapting sales tactics for the 21st century and the future of B2B. Jeff's book, "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue," is available on Amazon.


The World of SEO with Grant Simmons

NOVEMBER 27TH, 2019 | 29:33 | S1E7

In this episode, Meg chats with digital marketing expert Grant Simmons about about SEO, SEM and beyond. Grant talks about how to earn that first click on Google, how start-ups can stand out in search engines and how to thoughtfully use social media channel to speak to your audience where they are.


Omnichannel Marketing in the Digital Revolution with Danny Flamberg

OCTOBER 29TH, 2019 | 24:08 | S1E6

Danny Flamberg, marketing consultant and author of "Dancing Through the Digital Revolution: A Marketing Playbook", answers Meg's questions about digital strategy. He talks about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future (hint: beware the robot apocalypse).


Nonprofit Marketing with Brooke Wiseman of Blessings in a Backpack

SEPTEMBER 19TH, 2019 | 32:14 | S1E5

A nonprofit doesn't have the same marketing budget as a major company — but it still needs to create effective campaigns in order to achieve its mission. Meg talks to Brooke Wiseman, CEO of Blessings in a Backpack, a charity that provides food on the weekends for children who need it. Brooke and Meg chat about how nonprofits can make the most of limited resources through corporate partnerships, volunteer evangelists, social media and more.


How to Market Yourself with Michelle Barnard

AUGUST 23RD, 2019 | 28:04 | S1E4

Marketing isn't limited to brands and agencies. In fact, it can be as simple as a resume sent to your dream company. In order to snag that job, you'll have to sell them on one product: YOU. In this episode, Meg sits down with career coach and recruiter Michelle Barnard to discuss how you can successfully market yourself to potential employers.


The Evolution of Radio Marketing with Mark Long

JULY 16TH, 2019 | 42:50 | S1E3

In recent years, one of the oldest forms of media has undergone a complete digital transformation. Radio has evolved in the age of apps, AI and podcasting. Meg Goodman talks to Mark Long, production director for Townsquare Media in Boise, about the enduring reach of radio, the importance of local brands and the resounding power of a single sense — sound.


How to Reach Women Through Marketing with Patti Minglin

JUNE 14TH, 2019 | 52:10 | S1E2

While women make up half the population, they influence 80% of purchasing decisions across all categories. So why do marketers often treat women as a niche group? Meg talks to "accidental entrepreneur" Patti Minglin, the CEO and founder of Go Girl Communications, to find out why reaching women through marketing matters, the mistakes marketers often make and the importance of women in leadership positions.


Starting an Agency, Storytelling and AI with Ron Jacobs

MAY 15TH, 2019 | 49:10 | S1E1

Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs & Clevenger (J&C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.