At J&C, data isn’t just the newest buzzword we bandy about to make us sound smart. We’ve been honing the art of extracting insights from data since our first day, long before it became the darling of the marketing world. Data can tell many stories, but the key to helping our clients succeed is our ability to identify the story that will connect with consumers. As data sources have grown and evolved, we've stayed ahead of the game by adopting new technologies that enable us to analyze data and build a deep understanding of consumer needs and motivations.
This knowledge is used to develop a strategic framework to accomplish our clients’ objectives. Our team then transforms the strategy into quite literally, an art form – compelling storytelling that inspires consumers to engage and act. The results of this fusion of science and art? A campaign that engages customers, delivers measurable business outcomes, and builds long-lasting relationships.
At J&C we are lifetime learners and teachers. This idea is rooted in the J&C culture by our CEO, Ron Jacobs. He literally wrote the book on direct marketing, which is now the basis for modern marketing.
That is why the entire executive team at J&C is active in growing and educating both the current and next generation of professionals in all of our industry and experience verticals.
"This book would not be possible without the visionary leadership of Ron Jacobs, sponsor of the annual Jacobs & Clevenger Writers' Workshop. Thank you, Ron, for your decades of support to direct and interactive marketing education as a teacher, author and philanthropist."
Excerpt of forward by - J. Steven Kelly and Susan K. Jones, Editors
J&C is composed of a multitude of histories, expertise and personalities. From tried industry leaders to tireless upstarts, you’ll find a great compilation of talent in your relationship with us.
Ron is a recognized leader in applying database and direct response strategies to branded products using traditional and electronic direct marketing. He has spoken at seminars and events in the U.S. and around the world. Ron has guided our agency in planning effective integrated marketing campaigns using direct mail, print and web-based advertising. He also consults on strategic direction for new media and electronic commerce. Ron has taught the Direct Marketing Association's basic course in Email Marketing. He is co-author with the late Bob Stone of the Eighth Edition of Successful Direct Marketing Methods, the best-selling text and trade book (over 250,000 copies sold) on the tools and techniques of direct marketing.
As Chief Financial Officer, Penny serves many important roles at our agency. She manages our agency finances and administrative operations. In addition, she acts as our Chief Information Officer, making all hardware, network and systems support decisions.