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getting to know J&C

Data-driven communications that increase human interactions - helping companies meet their communications goals for over 30 years.

 

 

Marketing is getting back to its roots of starting intelligent conversations with people — and we’re excited that it’s finally catching up to us.

BRAND STORY
BRAND STORY

At Jacobs & Clevenger, the application of data and behavior is the foundation for successful marketing. We haven’t forgotten that human to human interactions are what marketing is all about. Data insights tell stories that inform everything that J&C does. But, data points are really people. And, people are a brands audience, prospects or customers with needs or pain points to be addressed. 

J&C has the expertise to shepherd customers through buyer journeys and customer lifecycles, delivering relevant outcomes to clients at every stage. J&C does this by crafting programs that help organizations to engage prospects; build meaningful, customized relationships; increase customer lifetime value and deliver revenue growth. The success of these solutions are supported by clear performance measures, well defined metrics and applicable key performance indicators.

But for a different perspective, ask our clients. They’ll tell you that J&C is their agency because our approach is decidedly more action-oriented and accountable. Our communications are aimed at engaging prospects and customers. And, creating inventive customer experiences.

ABOUT J&C
ABOUT J&C

Rooted in driving engagement and behavior. In our world, everything is measurable. And proof is always part of the process. That’s why we build a strategic and structured communications road map that leads directly to your goals, and we gauge progress at every stage of the journey.

Shaped by innovation. Evolution is part of our culture. It’s also the mind-set of your market. That means embracing new technologies, expanding your horizons and always asking, “What if?” Because true innovation can only happen when you have the curiosity to explore new ideas and the courage to discover better solutions.

Driven by response. Around here, it’s not about awards. Although we certainly have our share. And it’s not about being unexpected or unconventional. Our work is transaction-focused and all about response. That’s what grounds every communication and informs every decision. And in the end, that’s the only prize that matters.

LEGACY
LEGACY

It’s not easy being ahead of the trends without being trendy. That’s exactly what J&C has done for more than 30 years. J&C’s roots are in direct, database and digital marketing. J&C started as direct mail agency in 1982. The agency had data scientists before they were called that. And, J&C did its first web work in 1994, at the dawn of digital marketing.

Times have changed. And, so have J&C’s clients. Clients need more agile marketing programs, with quick turn-around times, more flexibility and marketing experiments to prove program viability. And, clients want to incorporate the voice of the customer into customer communications to make them more relevant, authentic and available in real time. So J&C has adapted our agency business model to accommodate a more collaborative and shareable communications world.

We provide inbound and content marketing programs as well as outbound programs.  Email marketing, marketing automation, landing pages, drip, trigger and nurturing programs. Mobile wallet, applications and SMS programs.  Web, responsive design, online display, retargeting and programmatic digital buying.

Our planning process uses big insights, micro-strategies and rapid iterations to get communications into market faster.  We use content analysis of words, phrases, paragraphs and social threads to learn what words motivates buyers, prompts influencers and drives action across channels. This enables us to deliver right message at the right time. To nurture and turn suspects into prospects and prospects into customers.

GIVING BACK
GIVING BACK

At J&C we are lifetime learners and teachers. This idea is rooted in the J&C culture by our CEO, Ron Jacobs.  He literally wrote the book on direct marketing, which is now the basis for modern marketing.

That is why the entire executive team at J&C is active in growing and educating both the current and next generation of professionals in all of our industry and experience verticals.

"This book would not be possible without the visionary leadership of Ron Jacobs, sponsor of the annual Jacobs & Clevenger Writers' Workshop. Thank you, Ron, for your decades of support to direct and interactive marketing education as a teacher, author and philanthropist." 

Excerpt of forward by - J. Steven Kelly and Susan K. Jones, Editors

Meet "the Team"

Legal advised us to use literary quotes.

J&C is composed of a multitude of histories, expertise and personalities. From tried industry leaders to tireless upstarts, you’ll find a great compilation of talent in your relationship with us.

 

Ron Jacobs

Ron Jacobs

Chief Executive officer

Ron is a recognized leader in applying database and direct response strategies to branded products using traditional and electronic direct marketing. He has spoken at seminars and events in the U.S. and around the world. Ron has guided our agency in planning effective integrated marketing campaigns using direct mail, print and web-based advertising. He also consults on strategic direction for new media and electronic commerce. Ron has taught the Direct Marketing Association's basic course in Email Marketing. He is co-author with the late Bob Stone of the Eighth Edition of Successful Direct Marketing Methods, the best-selling text and trade book (over 250,000 copies sold) on the tools and techniques of direct marketing.

Penny Clevenger

penny clevenger

Chief financial officer

As Chief Financial Officer, Penny serves many important roles at our agency. She manages our agency finances and administrative operations. In addition, she acts as our Chief Information Officer, making all hardware, network and systems support decisions.

Meg Goodman

Meg Goodman

Managing Director
Meg is the operational leader for Jacobs & Clevenger. Her goal is to build, inspire and nurture the agency and enable it to achieve new levels of growth in revenue and profit. Meg brings to J&C more than 30 years of marketing experience in industries that range from financial services, credit cards and insurance to retail, travel and entertainment, consumer packaged goods and higher education. Before joining J&C, Meg was senior vice president and director of client services at UMarketing. She has also held senior positions at Aspen Marketing, Townsend Agency, Draftfcb, DDB, Grey Direct, RAPP and Nykamp Consulting, and she previously founded her own consultancy, PCG.
Chris Gallaher

Chris Gallaher

Senior Account Director
Chris is the account lead at J&C. He is responsible for developing communications strategies, managing branding and direct marketing efforts, and leading his account team in their efforts to deliver consistent, measurable results for our clients. Chris has worked on a diverse portfolio of accounts in his career, so he understands the unique challenges clients can have and how best to respond.
John Kissane

John Kissane

Creative Director
John is a pivotal leader on the J&C team. He is involved in every aspect of our creative product. In addition to leading a cross-functional team of designers, writers, proofreaders and animators, he provides strategic and aesthetic oversight throughout the creative process. Over the years, John has worked on everything from websites, emails and banner ads to mobile apps, viral games, direct mail and collateral pieces. He has also won numerous awards for his clients, including ECHO, Tower and Tempo awards.
Brian Jones

Brian Jones

Creative Director
If he’s not writing, editing or polishing copy, Brian is concepting new ideas, strategizing or presenting work to clients. In fact, Brian works on every J&C client, making sure the creative product is based on solid strategy, professionally crafted, on time and on budget. He’s just as active outside of the office. In the past, Brian has taught the CADM Creative Basics course, judged the Tempo Awards, been a panelist at DM Days and spoken at Loyola and DePaul universities.
Jessica Kumor

Jessica Kumor

Associate Director of Content Marketing and Editing
Jessica began her career as a journalist and has now brought those skills to the world of content marketing. Her integrated SEO content marketing skills have helped J&C clients achieve higher search engine rankings, improve sales and engagement goals, and augment their reputations as thought leaders in their industries. Leveraging the stories that are inherent in every brand, she helps clients achieve their objectives with content marketing strategies that return consistent and measurable results.
Terry Eagan

Terry Eagan

Director, Client Business Affairs
First and foremost, Terry is responsible for maintaining J&C’s accounting records and reporting on the financial condition of the agency. But in addition to that, he keeps his finger on the pulse of the agency. On top of all his financial duties, Terry often helps support the administrative staff as well as our back-office operations.

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