When creating social media campaigns, J&C digs deep, doing text analysis to identify insights, sentiment, demographics, influencers and detractors to enable clients to better understand customers and trends.
J&C immerses itself in the specific channels that can reach and engage prospects and customers, brand advocates, influencers, media and other stakeholders. And the agency does not promote vanity metrics that sound good but don’t improve company outcomes. Rather, J&C identifies Key Performance Indicators (KPIs) for sales, profits or other client business goals.
Your social media campaign needs to be consistent with your overall marketing strategy
It needs to be integrated into marketing plans and executions for greater efficiency and effectiveness. Search marketing, content marketing, retargeting and other channels need to seamlessly integrate with social media. Today, social media is another part of a multichannel marketing plan.
At J&C, Search Engine Marketing, content and social media are managed by the same team to assure that everything from planning to monitoring to measurement is integrated to attract and build long-term customer relationships.
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