Serta is the leading manufacturer of mattresses in the United States and serves customers globally. Regularly bringing innovation to the industry, they wanted a way to engage with their large audience in a "non-salesy" way. J&C helped Serta create a newsletter that engaged and entertained their large comfort-conscious audience.
The email newsletters experienced a high open rate and a low opt-out rate, making for a successful engagement. Jacobs & Clevenger’s skilled researchers accurately identify audience trends and preferences, and their involved leadership team offers rarely seen individualized attention.
—Director of Direct to Consumer & E-Commerce at Serta
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