Discover how to build a killer email marketing strategy with the Email Marketing Best Practices eBook. The average person checks email 74 times a day—don't let the communication channel go to waste. Discover how to make every facet of your email marketing strategy drive results by downloading our free Email Marketing Best Practices eBook.

Included in the eBook are four core principles of an effective email strategy and tips on segmentation, personalization and contact database upkeep. Follow these email best practices to drive customer engagement and lead generation. 

This eBook contains tips on crafting an email strategy that drives results, including:

• The importance of lifecycle marketing
• Contact management tips 
• Traits of high-performing emails
• Design and functionality tips 
• Deliverability dos and don'ts
• Lead nurturing fundamentals
• How to measure success and optimization