Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

A well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer>

Medicare changes must be communicated carefully. Your success requires balancing transparency, compliance, and trust.

So what is direct response marketing?

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products… now what?