This article explains tactics that businesses can utilize in order to create social media that engages the audience and builds relationships.

50 B2B social media facts just for marketers that might make you reconsider how you use (or plan to use) social media in your own sales and marketing.

The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective your lead generation and sales efforts are stalled.

The ability to make data-driven decisions is a powerful marketing tool that can significantly increase the value of your marketing efforts.

It’s marketing malpractice to suggest that a web tool can prescribe the right marketing channel. Follow these three rules before selecting a channel.

To be featured on their platform, however, is no easy task. In order to emerge as a top provider on Clutch, J&C was evaluated on multiple fronts.

Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. Use these simple 6 steps to make them work for you.

Discover how modern marketers are using martech to more intelligently connect with their customers and drive business.

Transformation is one of the defining ideas for marketing in the 21st century. The growth of digital marketing, mobile marketing, marketing technology, automation tools and many other innovations is often pointed to as the inflection point for the start of this revolution. Changes in consumer behavior are the real cause.

Learn how to develop email marketing that generates high ROI with a well-thought-out strategy that delivers personalized messages at the right time to recipients.

Transformation is one of the defining ideas for marketing in the 21st century. The growth of digital marketing, mobile marketing, marketing technology, automation tools and many other innovations is often pointed to as the inflection point for the start of this revolution. Changes in consumer behavior are the real cause.

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions.

Can you be the Amy Poehler or Matt Walsh of response marketing? Discover how classic improv comedian lessons can apply to response marketing.

Is there a difference between content marketing and inbound marketing? Discover how to distinguish between these two very similar marketing tactics.

Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes.

Discover the 30 inbound marketing stats you need today to convince your manager to invest in content marketing.

Mufasa taught us so much more than we realized. Learn the marketing lessons Meg Goodman took away from this Disney classic.

Retail marketing is always evolving, so we have put together a list of our favorite tips from industry experts.

Is your marketing process on point or sloppy? At Jacobs & Clevenger, we rely on our creative director John Kissane to keep projects on track.