Top 10 direct mail best practices to optimize the effectiveness of direct marketing campaigns.

Here are four ways insurance companies can make sure they are engaging their customers in the right way.

Positive email sender best practices to successfully deliver an email marketing campaign

Retargeting abandoners and understanding behavioral marketing

Understanding social media myths to develop a social media strategy

Marketing campaign optimization for continuous improvement

Utilize a mobile device screen size resource guide for responsive web design

Taking social media interactions to the next level to become social CRM

The importance of measuring social media ROI

Best practices for B2B lead nurturing

Retargeted banner ad marketing strategies

Using email personalization to drive positive reponse

Marketing best practices to reach utility and energy customers

Establishing marketing and social media goals and priorities

Evolving utility social media marketing into a social CRM strategy

Interesting social media and email marketing facts

Techniques to achieve marketing channel effectiveness

Keys to generating positive social media buzz

Our studies reveal the top marketing trends in 2013

Best practices to increase email open rates