30 Inbound Marketing Stats You Need to Get Manager Buy-In
In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.
Everyday content marketing and inbound marketing stats are demonstrating that these strategies result in real business outcomes.
If you’re trying to convince your manager that content or inbound marketing are the right tactic for achieving your marketing goals, use these marketing statistics to gain buy-in.
A significant number of these inbound marketing stats were sourced from HubSpot’s State of Inbound 2017 report, which is an annual report compiling data from 6,000+ respondents in 141 countries.
Blogging Stats
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. Source
Companies that published 16+ blog posts per month got almost 4.5X more leads than companies that published 0-4 monthly posts. Source
75% of HubSpot’s blog views and 90% of blog leads come from old blog posts. Source
Social Media Marketing Stats
Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Source
In the past two years, content consumption on Facebook has increased 57%. Source.
76% of people use their Facebook to find interesting content. Source.
In the past two years, content consumption on LinkedIn has increased 21%. Source.
Landing Page Marketing Stats
Using video on landing pages can increase conversions by 86%. Source
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Source
Companies with 40+ landing pages get 12X more leads than those with 5 or less. Source
Future of Inbound Marketing Stats
46% of marketers plan to add Facebook video to their content distribution strategy in the next 12 months, up 7% from last year. Source
24% of marketers plan to add messaging apps to their content distribution strategy in the next 12 months, up 4% from last year. Source
48% of marketers plan to add YouTube to their content distribution strategy in the next 12 months. Source
32% of C-level executives want to add messaging apps to their marketing strategy, while only 20% of individual contributors in marketing agree. Source
52% of C-level executives want to add YouTube to their marketing strategy, while only 42% of individual contributors in marketing agree. Source
Inbound Marketing Top Priorities in 2017 – What Are Your Company’s Top Priorities in 2017? Source
61% Growing SEO/organic presence
53% Blog content creation
47% Content distribution/amplification
40% Marketing automation
38% Interaction Content Creation
31% Visual Content Creation
Marketing ROI Stats
69% of C-level executives and 55% of individual contributors in marketing believe their organization's marketing strategy is effective. Source
33% of marketers say their inbound marketing efforts have resulting in greater ROI compared to last year. Source
Only 12% of marketers say outbound marketing has a better ROI than inbound marketing. Source
23% of marketers are unable or do not calculate ROI. Source