The Magic Formula in Response Marketing
In response marketing, we need to know and understand how customers are making their “go/no go” decisions.
Don’t Break these 4 Lead Generation Form Rules
Are your landing pages failing to convert? Make sure you're not breaking these 4 lead generation form rules.
J&C Named a Top Direct Marketing Agency by Manifest
J&C is pleased to share that it is featured on The Manifest’s list of the Top 25 Direct Marketing Agencies.
How to Use Martech to Improve Your Relationship Marketing
Building relationships and engaging customers is a top priority for marketers. Here are 3 ways marketing technology can improve customer relationships.
How Insurance Companies & Agents Can Use Content Marketing
In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of these channels, you’re falling behind.
MARKETING YOURSELF: The Key to Self-Promotion
On the fourth episode of J&See: Views on Marketing, Michelle Barnard discusses the best tips and tricks for getting your dream job.
4 Things Brands with Exceptional Customer Experience Do (And 1 Self-Assessment You Need to Take)
Companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how you stack up.
The Do’s & Don’ts of Writing Email Subject Lines
A good subject line can be the difference between your email getting opened… and ending up in the trash folder. To boost your open rates, follow these simple do’s and don’ts.
How Nonprofits Use Small Budgets to Make a Big Impact (with Brooke Wiseman)
On the fifth episode of J&See: Views on Marketing, Brooke Wiseman discusses how nonprofits use partnerships and social media to market themselves.
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
Hyper personalization uses advanced behavioral data to take the customer experience to the next level.
Why Your Business Should Start a Podcast
Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today.
4 Ways To Get Your Customers To Engage With Your Loyalty Program
Is your loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back? Here are four ways to make sure.
The Science of Behavioral Economics
Listen as Meg Goodman breaks down the science of behavioral economics and how marketers can make use of it.
How To Stand Out Using SEO and SEM (With Grant Simmons)
On the seventh episode of J&See: Views on Marketing, Grant Simmons explains how companies can start using SEO and SEM to drive better traffic to their websites.
Ron Jacobs Talks AI on The Currency Podcast
Learn how you can use AI to improve and personalize your direct marketing efforts.
How To Navigate Omnichannel Marketing in the Digital Revolution (With Danny Flamberg)
On the sixth episode of J&See: Views on Marketing, Danny Flamberg explains how data can be used to create personalized and complex customer profiles for your marketing campaign.
Ron Jacobs on the State of Marketing, Storytelling and AI
On the first episode of J&See: Views on Marketing, Ron Jacobs talks about the state of marketing today, storytelling and the subtle way companies are using AI.
Patti Minglin on How to Reach Women Through Marketing
On the second episode of J&See: Views on Marketing, Patti Minglin talks about marketing to women and the common mistakes you should avoid.
Why Customer Experience Matters (More Than Ever Before) — Infographic
This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.
Marketing Over Coffee with Ron Jacobs
Listen as Ron Jacobs talks with John Wall about the state of direct mail marketing and how it is adapting in the digital age.