On the third episode of J&See: Views on Marketing, Mark Long discusses the past, present and future of radio marketing.

That's a wrap on season one of the J&See: Views on Marketing Podcast. Meg Goodman will return in March 2020 with a whole new line-up of industry experts.

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.

3 ways to make your financial services loyalty program successful and differentiate yourself from competitors.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

Discover what visual types of content marketing you need to include in your marketing strategy to boost brand engagement.

Content marketing crosses the boundary between pure education and promotional sales to provide customers a reason to engage before they make a purchase.

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

Learn the 4 R's of personalization in marketing and how to apply them to your campaign strategy.

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice.

Online browsing data, creative treatment selection, and geolocation behavior are just a few tools that artificial intelligence offers digital marketers. As we explore further into the exciting world of AI, here are ten tools that every marketer can start using today.

Use the right mix of insurance marketing strategies to boost campaign results and drive real business results.

Direct mail is still prevalent today, even in an age of endless technologies. But how can you innovate and combine technology with direct mail?

Here are four ways insurance companies can make sure they are engaging their customers in the right way.

Insurance companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.

Different types of content marketing help your audience achieve their goals more than others, which is why format diversity is crucial.

Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship.

An explanations of email marketing automation, its benefits and the ways that email marketing automation can improve marketing response and conversion.

This infographic shows a few statistics that shed light on why customer experience matters for insurance companies now — more than ever.

Content marketing is one of the key solutions utility marketers can employ to deliver the useful, practical information customers crave.