“YES, And…” 7 Principles Response Marketers can learn from improv comedy
Can you be the Amy Poehler or Matt Walsh of response marketing? Discover how classic improv comedian lessons can apply to response marketing.
What’s the Difference Between Content Marketing and Inbound Marketing?
Is there a difference between content marketing and inbound marketing? Discover how to distinguish between these two very similar marketing tactics.
Finding Marketing Metrics that Matter
Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes.
30 Inbound Marketing Stats You Need to Get Manager Buy-In
Discover the 30 inbound marketing stats you need today to convince your manager to invest in content marketing.
Mufasa Was Right – Marketing Lessons From The Lion King
Mufasa taught us so much more than we realized. Learn the marketing lessons Meg Goodman took away from this Disney classic.
Our Top 6 Retail Marketing Tips From Total Retail
Retail marketing is always evolving, so we have put together a list of our favorite tips from industry experts.
JK’s Marketing Process Promise: Get Your Project Done Right
Is your marketing process on point or sloppy? At Jacobs & Clevenger, we rely on our creative director John Kissane to keep projects on track.
The Magic Formula in Response Marketing
In response marketing, we need to know and understand how customers are making their “go/no go” decisions.
Don’t Break these 4 Lead Generation Form Rules
Are your landing pages failing to convert? Make sure you're not breaking these 4 lead generation form rules.
J&C Named a Top Direct Marketing Agency by Manifest
J&C is pleased to share that it is featured on The Manifest’s list of the Top 25 Direct Marketing Agencies.
How to Use Martech to Improve Your Relationship Marketing
Building relationships and engaging customers is a top priority for marketers. Here are 3 ways marketing technology can improve customer relationships.
How Insurance Companies & Agents Can Use Content Marketing
In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of these channels, you’re falling behind.
MARKETING YOURSELF: The Key to Self-Promotion
On the fourth episode of J&See: Views on Marketing, Michelle Barnard discusses the best tips and tricks for getting your dream job.
4 Things Brands with Exceptional Customer Experience Do (And 1 Self-Assessment You Need to Take)
Companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how you stack up.
The Do’s & Don’ts of Writing Email Subject Lines
A good subject line can be the difference between your email getting opened… and ending up in the trash folder. To boost your open rates, follow these simple do’s and don’ts.
How Nonprofits Use Small Budgets to Make a Big Impact (with Brooke Wiseman)
On the fifth episode of J&See: Views on Marketing, Brooke Wiseman discusses how nonprofits use partnerships and social media to market themselves.
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
Hyper personalization uses advanced behavioral data to take the customer experience to the next level.
Why Your Business Should Start a Podcast
Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today.
4 Ways To Get Your Customers To Engage With Your Loyalty Program
Is your loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back? Here are four ways to make sure.