Listen as Meg Goodman breaks down the science of behavioral economics and how marketers can make use of it.

On the seventh episode of J&See: Views on Marketing, Grant Simmons explains how companies can start using SEO and SEM to drive better traffic to their websites.

Learn how you can use AI to improve and personalize your direct marketing efforts.

On the sixth episode of J&See: Views on Marketing, Danny Flamberg explains how data can be used to create personalized and complex customer profiles for your marketing campaign.

On the first episode of J&See: Views on Marketing, Ron Jacobs talks about the state of marketing today, storytelling and the subtle way companies are using AI.

On the second episode of J&See: Views on Marketing, Patti Minglin talks about marketing to women and the common mistakes you should avoid.

This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.

Listen as Ron Jacobs talks with John Wall about the state of direct mail marketing and how it is adapting in the digital age.

On the third episode of J&See: Views on Marketing, Mark Long discusses the past, present and future of radio marketing.

That's a wrap on season one of the J&See: Views on Marketing Podcast. Meg Goodman will return in March 2020 with a whole new line-up of industry experts.

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.

3 ways to make your financial services loyalty program successful and differentiate yourself from competitors.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

Discover what visual types of content marketing you need to include in your marketing strategy to boost brand engagement.

Content marketing crosses the boundary between pure education and promotional sales to provide customers a reason to engage before they make a purchase.

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

Learn the 4 R's of personalization in marketing and how to apply them to your campaign strategy.

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice.

Online browsing data, creative treatment selection, and geolocation behavior are just a few tools that artificial intelligence offers digital marketers. As we explore further into the exciting world of AI, here are ten tools that every marketer can start using today.

Use the right mix of insurance marketing strategies to boost campaign results and drive real business results.