The immense amount of data available to marketers can be tricky to navigate. Knowing what kinds of data are the most accessible and the most helpful is important. In this article, we explore the different types of data collection, small vs. big data, and the many areas of marketing data that can benefit your business.

Agile isn’t meant to be a synonym for nimble... it's a system of project management elements that let modern marketing organizations move into the 21st Century.

When the line between home and office becomes fuzzy, it’s not always clear when to “turn off” for the day. Here are a few tips to help.

With the advent of high-resolution, four-color, fast production inkjet technology, direct mail now is just as digital and variable as other “digital” channels.

Financial services companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.

As we move into a new decade, marketers are turning to tech more than ever. Here's what high-growth companies are investing in.

With artificial intelligence becoming embedded across all categories of marketing, you need make sure you're taking full advantage of this advance in technology.

Persistent Identification is the process of marrying consumers to their connected device to create a persistent, cross-device recognition. Here's how to do it.

The pandemic has been tough on everyone. Marketers are no exception. Here are a few tips to help your campaigns remain viable amid the coronavirus crisis.

How should firms communicate during the COVID-19 crisis? This article has 3 key points to guide your approach.

While it may seem like some forms of marketing are dying out, that's not quite true. See how you can operate within the dystopian state of marketing today.

On this episode of J&See, Meg Goodman and marketer Tom Libelt discuss smart brand positioning for online martial arts courses to mom-and-pop shops.

From email marketing to automation, data analytics and AI, marketing technologies can communicate with their target audience on a whole new level.

Get a better idea of why data analytics are so important for creating exceptional customer experience.

On this episode of J&See, Meg Goodman and alignment expert Jeff Davis talk about aligning sales and marketing teams to create togetherness.

Understand the middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on behaviors, emotions and moments.

Learn how to transform customer experience for the financial services industry with these tips and self-assessement.

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action. Here's how to do it.

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data.

This infographic shows why it's vital for your brand to invest in retention. A successful campaign can help you build loyalty and boost sales.