Marketing Technology on the Rise: What High-Growth Companies Are Investing In
As we move into a new decade, marketers are turning to tech more than ever. Notably, marketers are investing in CRM, automation and data. CRM has become a given, as 100% of high-growth companies use some sort of customer relationship management tool. And automation is on track to become just as ubiquitous, with 98% usage.
As remote work becomes more prevalent, Webinars are a big growth area as well. It’s a good option to reach people no matter where they are located. And of course, content data, account data and search/social advertising are used by three-quarters of these high-growth companies. Take a look at this graph, which shows exactly how prevalent these technologies are at growing companies.
If your company needs to find the right marketing technology, J&C can help. Whether you just need to craft a better customer message or a whole new strategy, J&C is experienced in motivating customers to act. With new customer behaviors and new consumer patterns developing, direct response channels and tactics should be built into your re-evaluated marketing strategies.