Why use a personalized URL versus general landing pages or asking users to login to your website

Does direct mail still work and what role does it play in an integrated multichannel strategy

Facts about mobile marketing and why mobile is essential to an email marketing campaign.

Podcasting has cemented its place in culture as an essential form of education and entertainment. That’s why at J&C, we tune in to podcasts for actionable marketing advice and noteworthy advertising stories. Here’s a short roundup of our favorite marketing podcasts out there.

Retargeting abandoners and understanding behavioral marketing

Taking social media interactions to the next level to become social CRM

Retargeted banner ad marketing strategies

Criteria for choosing a mobile marketing agency

A look at a campaign that used retargeted banner ads successfully and re-engaged their abandoned audience.

Learn about the best types of content marketing for engaging customers at different points in the sales funnel.

Exploring alternative approaches to massive website redesign when the goal is increasing conversions.

6 proven techniques that target increasing conversions once you have traffic on your website or a landing page.

Many marketers and advertisers are looking to native advertising as display ads are no longer engaging consumers effectively.

Financial institutions need to ensure usage of digitally-based services and bank marketing must encourage customers to adopt online and mobile payments.

Bank marketing must encourage consumers to take advantage of new services and information through effective adoption strategies and content marketing.

Audience targeting is using data from browsers to target audiences. The emphasis is reaching the right audience, as opposed to a focus on content.

Email marketing is one of the more successful channels for communicating with consumers and it's important to develop mobile optimized emails.

Here are digital marketing trends to watch out for in 2015. One area in digital marketing that continues to grow year after year is mobile.

Social media has historically been considered a broad-based digital marketing technique and is a best practice for delivering mass messages.

Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies