According to the WHO and the CDC, sending is safe during the COVID-19 pandemic. Here’s how to craft a successful direct mail campaign during this time

Understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

So, you’ve acquired a new customer... Now it's time to build a relationship. That’s where a strong retention strategy comes into play.

Today, marketers have more data than ever, so personalizing far beyond the first name is now doable. But how do marketers strike a balance between using this data to deliver individualized experiences to each consumer while not scaring them away with how much information marketers may have?

A new normal means new purchasing behaviors. So how will consumers behave when they actually start shopping in stores again?

An emotional brand story is key to creating a message that resonates with consumers. Here's how to apply it successfully in your next email campaign.

Consumers look forward to getting mail each day. So add direct mail to your strategy. Combine that direct mail with a bit of human psychology and you can really make an impact.

Geoff Atkinson talk about how companies can use Google's SEO algorithms to their advantage and design their website's for Google's perfect world.

As banking becomes more digital by the day, financial services companies need to invest in email marketing to build trust with your customers.

Customer retention has proven ROI. Here are four retention strategies you can use in your marketing to keep customers loyal to your brand.

If you want to create a real connection between your brand and your customers, you need a brand story that sticks with your buyers. Here's how to do it.

On this episode of J&See, Meg Goodman and Manu Edakara discuss how programs like the iVenture Accelerator help students create and build startups on college campuses.

On this episode of J&See, Meg Goodman and Kurt Philip discuss conversion rate optimization and how CRO can improve your website's efficiency.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

So you’re not seeing the response from your content marketing you expected. Here's how to make sure your content gets seen.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

On this episode of J&See, Meg Goodman and Chicago Bull's Equipment Manager Steve Pankow discuss what it is the Bulls look for in a brand partnership.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

A drip campaign is a data-driven email automation strategy that creates targeted, timely, relevant messages. This infographic explainer shows how this marketing tactic works.