Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action. Here's how to do it.

Persistent Identification is the process of marrying consumers to their connected device to create a persistent, cross-device recognition. Here's how to do it.

While it may seem like some forms of marketing are dying out, that's not quite true. See how you can operate within the dystopian state of marketing today.

On this episode of J&See, Meg Goodman and marketer Tom Libelt discuss smart brand positioning for online martial arts courses to mom-and-pop shops.

With the advent of high-resolution, four-color, fast production inkjet technology, direct mail now is just as digital and variable as other “digital” channels.

As we move into a new decade, marketers are turning to tech more than ever. Here's what high-growth companies are investing in.

As we move toward a new normal, it's time to take a critical look at your current marketing practices.

From email marketing to automation, data analytics and AI, marketing technologies can communicate with their target audience on a whole new level.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

On this episode of J&See, Meg Goodman and Kurt Philip discuss conversion rate optimization and how CRO can improve your website's efficiency.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

So, you’ve acquired a new customer... Now it's time to build a relationship. That’s where a strong retention strategy comes into play.

If you want to create a real connection between your brand and your customers, you need a brand story that sticks with your buyers. Here's how to do it.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

So you’re not seeing the response from your content marketing you expected. Here's how to make sure your content gets seen.

According to the WHO and the CDC, sending is safe during the COVID-19 pandemic. Here’s how to craft a successful direct mail campaign during this time