On this episode of J&See, Meg Goodman and President/Founder of Boxless Media, Jason Baumann talk a unique approach to marketing amid the pandemic.

On this episode of J&See, Marketing Director of Bernina, Michaelyn Rose, talks about marketing for a sewing company through education, direct mail and content.

A drip campaign is a data-driven email automation strategy that creates targeted, timely, relevant messages. This infographic explainer shows how this marketing tactic works.

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.

Though it doesn’t feel like it, spring is just around the corner and J&C is blossoming with a pair of new team members. Joining our growing family are Len Nowakowski as Content Editor and Paulina Perkaus as Assistant Account Executive.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

For eCommerce brands, MoFu (middle-of-the-funnel) strategies are key to getting customers through the sales funnel to reach a conversation. Here's how to do it.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

This infographic shows proven techniques for email subject lines that get your promotional email opened... and a few tactics email marketers should avoid.

Data storytelling goes beyond charts, graphs and stats. Pair data-rich visuals with a human story, you can boost engagement and craft memorable content.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.

57% of U.S. consumers trust the opinion of others when it comes to a new product. Here's how to attain and capitalize on earned media for your brand.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.

Many USPS services will see their first significant cost hike since 2019. With the rise in postage costs, you may be asking if direct mail is worth it. Here's what you should know.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.