Informed Delivery emails from USPS gives you an opportunity to get eyes on your direct mail package — before it's even open. Here's how marketers can make the most of it.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

Insurance is a complicated industry, so getting people to open, read and respond to your mailing isn't easy. Here's insurers can craft an effective direct mail campagin.

Apple is release iOS 15 this Fall, including a new feature called Mail Privacy Protection.  Here's what email marketers can do to prepare for the change.

A/B tests are vital to building a successful email strategy. Explore how to do it in this infographic.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

Marketing is multichannel, with multiple efforts and multiple ways of reaching consumers about the products they’ve opted-in for. But financial brands have to know how customers want to be reached — and how they want to respond.

As digital advertising soars in popularity, marketers need to keep up with the trends. Here are four types of digital display ads you can try.

Looking to revamp your brand's social media strategy? Look no further. Here are five fool-proof steps to help you build engagement.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

When people are blind to banner ads, how can marketers make their message stick out? Here's how to combat ad blindness on the Internet.

So you have a winning control. Now it's time to beat it. Here's how to bust your direct response control package.

Let's all agree...Direct mail can be a powerful and profitable marketing tool.But attempting to execute it without the help of a good DM agency can be a slippery slope and might mean some big missed revenue opportunities. Worst case it might land you in some hot water legally.