Are the best marketers the best guessers?
10 informal data sources you should consider to provide directional information and improve decision making in your marketing communications strategy.
Blurred Lines: TV for Demand Generation and Nurturing
Advancement in measurement and technology is showing more TV and digital integration, resulting in TV being used more and more for both demand generation AND nurturing.
Lost and found: How retargeted banner ads can recapture lost leads
A look at a campaign that used retargeted banner ads successfully and re-engaged their abandoned audience.
Going viral: How Beatlemania became ‘a really big show’
Viral marketing isn't just a recent development, and Beatlemania is proof.
Customer Adoption Goes Mobile
Best practices for growing adoption and successfully marketing a mobile app.
Test your gut: Did the responsive email win?
This article explores how adapting a mobile-friendly, responsive email design impacted email campaign performance.
Answer a question or two—and find a better agency partner
Reasons you should consider answering agency questions during a pitch process to get a better agency partner.
6 ways to break through to business-to-business decision makers
6 proven techniques for getting through to business-to-business gatekeepers.
What marketers should know about key challenges facing small businesses
Effective techniques and tips every marketer should keep in mind when communicating with small businesses.
Secrets to building marketing momentum
When embarking on a customer relationship strategy successful email marketing techniques and direct mail best practices can lead the way.
Triggered emails continue as one of the most effective forms of email marketing
6 current email stats and facts that prove that triggered emails have a role in your current marketing mix.
Content Marketing’s Impact on SEO
Exploring how content marketing affects and impacts SEO.
Why direct marketing will never die…and how direct marketing best practices are applied to many different channels
7 key attributes that define direct marketing.
Are you overrating open rates?
Evaluating other key performance metrics like clicks and conversions that support open rates when analyzing successful email marketing.
Is the creative team dead?
As the marketing landscape continues to evolve, this article takes a look at how the concept of a marketing agency creative team is keeping up.
Why Direct Response Marketing Will Never Die
7 key attributes that define direct response marketing, and how direct marketing best practices are applied to many different channels keeping it alive.
How many emails are too many?
Email stats and facts that can be used as guidelines in determining your optimal email frequency.
Match Types of Content Marketing Effectively Against Customer Intent for Increased Engagement
Learn about the best types of content marketing for engaging customers at different points in the sales funnel.
7 signs you should invest in content marketing
7 signs that your organization should be investing in a content marketing strategy.
How Will Technology Evolve Direct Marketing Best Practices in the Next 20 Years?
A marketer's hypotheses for how technology will impact direct marketing best practices in years to come.