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10 incredible email stats
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

10 incredible email stats

10 incredible email facts and stats about the current state of email marketing.

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Social media needs content marketing
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Social media needs content marketing

7 facts that underscore one of social media's greatest roles: to deliver content marketing.

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Mobile optimized emails drive higher conversions and bad user experiences can have a negative impact on your brand
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Mobile optimized emails drive higher conversions and bad user experiences can have a negative impact on your brand

7 facts that underscore the importance of ensuring you're delivering mobile optimized emails.

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How SEO impacts content marketing and what every website owner should know
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

How SEO impacts content marketing and what every website owner should know

Impact of content marketing on search engine optimization and ability to be "found" online.

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What content marketing frequency is necessary to drive website traffic and leads?
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

What content marketing frequency is necessary to drive website traffic and leads?

Exploring the optimal level of content marketing frequency and the expectation associated with differing levels of content marketing frequency.

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9 insights for targeting and improving engagement with utility and energy business customers
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

9 insights for targeting and improving engagement with utility and energy business customers

9 insights for targeting and improving engagement with utility and energy business customers.

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The death of digital banner advertising
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

The death of digital banner advertising

Facts exploring why banner advertising might not be an optimal lead generation technique, and alternative digital marketing channels you should be considering.

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How Many Mobile Only Users Exist and What Does This Mean?
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

How Many Mobile Only Users Exist and What Does This Mean?

Exploring the growing segment of mobile only users.

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Pay for performance: another scary urban legend
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Pay for performance: another scary urban legend

Showing how a pay for performance model can be a win-win for marketers.

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Content marketing: Not your ordinary web page
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Content marketing: Not your ordinary web page

4 key differences between a typical web page and a web page created for content marketing purposes.

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4 steps for developing a pay for performance agreement
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

4 steps for developing a pay for performance agreement

Four steps for determining if a pay for performance agreement can be a win-win situation for marketers.

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Top 3 direct mail examples and how they broke through
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Top 3 direct mail examples and how they broke through

Direct mail examples of Jacobs & Clevenger's most impactful campaigns and how we pulled them off.

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10 Amazing SMS Marketing Facts and Stats
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

10 Amazing SMS Marketing Facts and Stats

10 SMS marketing facts that reinforce that SMS marketing is a key channel that marketers need to consider in their mix.

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An alternative to the massive website redesign to increase on-site conversions
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

An alternative to the massive website redesign to increase on-site conversions

Exploring alternative approaches to massive website redesign when the goal is increasing conversions.

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A few questions marketers should ask themselves when looking for a marketing agency
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

A few questions marketers should ask themselves when looking for a marketing agency

Be prepared with a few questions when looking for a marketing agency to save time and help narrow the search.

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Are you using marketing data, metrics and analytics to measure marketing’s value, inform business decisions, improve marketing performance and forecast trends?
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

Are you using marketing data, metrics and analytics to measure marketing’s value, inform business decisions, improve marketing performance and forecast trends?

Reviewing the importance of marketing metrics and a survey to weigh in on what matters most to marketers today.

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The mysterious case of the vanishing direct marketing agency
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

The mysterious case of the vanishing direct marketing agency

Dissecting what a direct marketing agency really is.

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6 tips to optimize welcome emails
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

6 tips to optimize welcome emails

Welcome emails are a key component of a successful email marketing strategy.

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6 proven techniques for increasing conversions
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

6 proven techniques for increasing conversions

6 proven techniques that target increasing conversions once you have traffic on your website or a landing page.

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The two most effective lead generation techniques
Uncategorized Andrew Wiltz 2/20/25 Uncategorized Andrew Wiltz 2/20/25

The two most effective lead generation techniques

Rundown of the two most effective lead generation techniques and how the optimal marketing strategy encompasses a mix of both techniques.

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