Evaluating your marketing agency with an agency scorecard and other helpful resources and tips.

4 essential disciplines of successful email testing and how to ensure success of future email communications.

Many marketers and advertisers are looking to native advertising as display ads are no longer engaging consumers effectively.

Controls are direct mail packages that someone has tested and are the best producing direct mail packages that the marketer has mailed.

Email spam can be considered as unsolicited emails from unknown senders or any company the user doesn't perceive as having a relationship with currently.

Rather than contacting a direct marketing agency with a list of questions, consider starting a conversation that will answer all of your questions.

Mobile marketing facts that make it clear mobile marketing is important and mobile internet browsing is here to stay.

8 email facts that demonstrate the state of business-to-business email marketing.

The tools and techniques of direct marketing are the underlying principles that modern marketing is built on.

Leverage data to create relevant email marketing campaigns.

Gain priority over mass emails and increase open rates by applying these 4 important practices to encourage successful email marketing.

Marketing executives have to prove their work has a real impact on driving the business and the first 90 days can set the tone.

Here are strategies marketers can use to get the most out of these direct response workhorses and ensure application of direct marketing best practices.

Physical elements of a lead generation direct mail package can be spare but compelling copy with calls to action and an appealing offer are not optional.

If you’re marketing to restaurants, you should leverage your products and services in a way that helps restaurant operators overcome the fear of failure.

The reality is that energy savings might not be the optimal lead from a content marketing perspective.

The email marketing myths today may have been email marketing facts not long ago. Email marketing is dynamic and marketers need to optimize their efforts.

Successful email marketing relies heavily on a disciplined process of measurement, analysis and testing to ensure long-term email optimization.

Here are 6 reasons your direct mail packages are not performing at its best.

Content marketing may be the next biggest communications approach for bank marketers to create engagement and initiate meaningful dialogue with customers.