Why direct marketing will never die…and how direct marketing best practices are applied to many different channels
7 key attributes that define direct marketing.
Are you overrating open rates?
Evaluating other key performance metrics like clicks and conversions that support open rates when analyzing successful email marketing.
Is the creative team dead?
As the marketing landscape continues to evolve, this article takes a look at how the concept of a marketing agency creative team is keeping up.
Why Direct Response Marketing Will Never Die
7 key attributes that define direct response marketing, and how direct marketing best practices are applied to many different channels keeping it alive.
How many emails are too many?
Email stats and facts that can be used as guidelines in determining your optimal email frequency.
Match Types of Content Marketing Effectively Against Customer Intent for Increased Engagement
Learn about the best types of content marketing for engaging customers at different points in the sales funnel.
7 signs you should invest in content marketing
7 signs that your organization should be investing in a content marketing strategy.
How Will Technology Evolve Direct Marketing Best Practices in the Next 20 Years?
A marketer's hypotheses for how technology will impact direct marketing best practices in years to come.
10 incredible email stats
10 incredible email facts and stats about the current state of email marketing.
Social media needs content marketing
7 facts that underscore one of social media's greatest roles: to deliver content marketing.
Mobile optimized emails drive higher conversions and bad user experiences can have a negative impact on your brand
7 facts that underscore the importance of ensuring you're delivering mobile optimized emails.
How SEO impacts content marketing and what every website owner should know
Impact of content marketing on search engine optimization and ability to be "found" online.
What content marketing frequency is necessary to drive website traffic and leads?
Exploring the optimal level of content marketing frequency and the expectation associated with differing levels of content marketing frequency.
9 insights for targeting and improving engagement with utility and energy business customers
9 insights for targeting and improving engagement with utility and energy business customers.
The death of digital banner advertising
Facts exploring why banner advertising might not be an optimal lead generation technique, and alternative digital marketing channels you should be considering.
How Many Mobile Only Users Exist and What Does This Mean?
Exploring the growing segment of mobile only users.
Pay for performance: another scary urban legend
Showing how a pay for performance model can be a win-win for marketers.
Content marketing: Not your ordinary web page
4 key differences between a typical web page and a web page created for content marketing purposes.
4 steps for developing a pay for performance agreement
Four steps for determining if a pay for performance agreement can be a win-win situation for marketers.
Top 3 direct mail examples and how they broke through
Direct mail examples of Jacobs & Clevenger's most impactful campaigns and how we pulled them off.