10 Amazing SMS Marketing Facts and Stats
10 SMS marketing facts that reinforce that SMS marketing is a key channel that marketers need to consider in their mix.
An alternative to the massive website redesign to increase on-site conversions
Exploring alternative approaches to massive website redesign when the goal is increasing conversions.
A few questions marketers should ask themselves when looking for a marketing agency
Be prepared with a few questions when looking for a marketing agency to save time and help narrow the search.
Are you using marketing data, metrics and analytics to measure marketing’s value, inform business decisions, improve marketing performance and forecast trends?
Reviewing the importance of marketing metrics and a survey to weigh in on what matters most to marketers today.
The mysterious case of the vanishing direct marketing agency
Dissecting what a direct marketing agency really is.
6 tips to optimize welcome emails
Welcome emails are a key component of a successful email marketing strategy.
6 proven techniques for increasing conversions
6 proven techniques that target increasing conversions once you have traffic on your website or a landing page.
The two most effective lead generation techniques
Rundown of the two most effective lead generation techniques and how the optimal marketing strategy encompasses a mix of both techniques.
Do you have a marketing agency scorecard? Marketers should consider agency expertise in addition to industry experience and many other factors.
Evaluating your marketing agency with an agency scorecard and other helpful resources and tips.
4 essential disciplines of email testing
4 essential disciplines of successful email testing and how to ensure success of future email communications.
Going Native: Native Advertising vs. Display Ads
Many marketers and advertisers are looking to native advertising as display ads are no longer engaging consumers effectively.
Part 1 of 3: When is a control not the best direct mail package a marketer has to offer?
Controls are direct mail packages that someone has tested and are the best producing direct mail packages that the marketer has mailed.
What is considered spam by the user?
Email spam can be considered as unsolicited emails from unknown senders or any company the user doesn't perceive as having a relationship with currently.
Direct marketing FAQs: The questions should start the conversations
Rather than contacting a direct marketing agency with a list of questions, consider starting a conversation that will answer all of your questions.
10 surprising mobile marketing facts
Mobile marketing facts that make it clear mobile marketing is important and mobile internet browsing is here to stay.
8 facts that define the current state of business-to-business email marketing
8 email facts that demonstrate the state of business-to-business email marketing.
If you’re a digital, mobile or modern marketer, you owe your success to direct marketing
The tools and techniques of direct marketing are the underlying principles that modern marketing is built on.
Misuse of marketing data impacts email marketing program results
Leverage data to create relevant email marketing campaigns.
Conquer noise in the inbox: how to create priority emails
Gain priority over mass emails and increase open rates by applying these 4 important practices to encourage successful email marketing.
Marketing executives, the first 90 days can make or break you
Marketing executives have to prove their work has a real impact on driving the business and the first 90 days can set the tone.