Here are strategies marketers can use to get the most out of these direct response workhorses and ensure application of direct marketing best practices.

Physical elements of a lead generation direct mail package can be spare but compelling copy with calls to action and an appealing offer are not optional.

If you’re marketing to restaurants, you should leverage your products and services in a way that helps restaurant operators overcome the fear of failure.

The reality is that energy savings might not be the optimal lead from a content marketing perspective.

The email marketing myths today may have been email marketing facts not long ago. Email marketing is dynamic and marketers need to optimize their efforts.

Successful email marketing relies heavily on a disciplined process of measurement, analysis and testing to ensure long-term email optimization.

Here are 6 reasons your direct mail packages are not performing at its best.

Content marketing may be the next biggest communications approach for bank marketers to create engagement and initiate meaningful dialogue with customers.

Payment trends are consistently changing and growing, and consumer demands are also on the rise with a desire for greater convenience, speed and security.

Here is the story of one seemingly impossible marketing challenge.

Prioritizing lead generation techniques can be a challenge. Here are two articles that discuss contemporary lead generation techniques and approaches.

This is the way that we do B2B and B2C lead generation programs, mixing direct mail and email, personalizing and learning more about prospects’ interests.

All sorts of agencies want to leverage the strategies and tactics of a direct marketing agency to boost their response rates and measure the results.

Banks and financial institutions’ marketing teams need to act fast to capture the growing segment of mobile wallet payments and the mobile wallet trend.

Utility and energy companies may understand that content marketing for utilities can be effective for targeting the small and medium-sized businesses.

Successful email marketing is generally ahead of other digital marketing tactics when it comes to ROI, and any company should consider these email facts.

Financial institutions need to ensure usage of digitally-based services and bank marketing must encourage customers to adopt online and mobile payments.

This article examines three errors that are often seen in direct mail examples. Then we’ll cover direct mail examples that got it right and learn why.

Trends play a direct role in marketing and communications strategy. Here are suggestions for transforming trends into bank marketing opportunities.

Discover how powerful content marketing is and why your focus should be on producing content that makes an impact versus another character limited Tweet.