Here is the story of one seemingly impossible marketing challenge.

Prioritizing lead generation techniques can be a challenge. Here are two articles that discuss contemporary lead generation techniques and approaches.

This is the way that we do B2B and B2C lead generation programs, mixing direct mail and email, personalizing and learning more about prospects’ interests.

All sorts of agencies want to leverage the strategies and tactics of a direct marketing agency to boost their response rates and measure the results.

Banks and financial institutions’ marketing teams need to act fast to capture the growing segment of mobile wallet payments and the mobile wallet trend.

Utility and energy companies may understand that content marketing for utilities can be effective for targeting the small and medium-sized businesses.

Successful email marketing is generally ahead of other digital marketing tactics when it comes to ROI, and any company should consider these email facts.

Financial institutions need to ensure usage of digitally-based services and bank marketing must encourage customers to adopt online and mobile payments.

This article examines three errors that are often seen in direct mail examples. Then we’ll cover direct mail examples that got it right and learn why.

Trends play a direct role in marketing and communications strategy. Here are suggestions for transforming trends into bank marketing opportunities.

Discover how powerful content marketing is and why your focus should be on producing content that makes an impact versus another character limited Tweet.

Bank marketing must encourage consumers to take advantage of new services and information through effective adoption strategies and content marketing.

When looking for a direct marketing agency, you will be well served to find your “zen” with an agency that can live in both creative and analytical worlds.

There are only a few lead generation techniques that marketers can execute which can quickly increase the quantity of leads coming in.

J&C has developed a survival guide of sorts that uses direct mail best practices and top direct mail strategies to craft successful direct mail packages.

Content marketing for utilities can optimize and drive traffic from search engines to ultimately engage even the elusive utility customers.

Successful email marketing campaigns find the perfect balance. One of the most important things to determine in any email marketing plan is the frequency.

While big marketing ideas may be disparate in nature, they all revolve around simple, powerful stories.

J&C has developed a survival guide of sorts that uses direct mail best practices and top direct mail strategies to craft successful direct mail packages.

Effective automotive marketing requires an understanding of shopping trends, as well as buyer needs and wants.