If you are trying to establish marketing goals for a successful direct mail campaign, it's worth exploring the differences between copy and content.

Here are 10 incredible bank marketing facts and statistics about online and mobile banking and payments that help demonstrate the current landscape.

In utility marketing, traditional ads can alienate customers but content marketing has the opportunity to be perceived as customer-centric communications.

The need for marketing to evolve has led to a boom in content marketing with more consumers searching online and using digital communications.

This article examines how tone can influence the impact of your communications to illustrate the ways you can emphasize a point and drive response.

There is no single formula for idea generation but there are some sound storytelling best practices to follow to help your next marketing campaign succeed.

In automotive communications, it’s essential to appeal to both Old McDonald and Brad the recent college grad in one campaign. Below are a couple insights.

Bill inserts have been an important form of utility marketing, and by eliminating the bill, utility companies don’t have the chance to share information.

Through email marketing, retail marketers can reach and be found by sophisticated consumers, and make sure that their communications are personalized.

A successful email marketing plan is only part of the full marketing picture, whereas a multichannel marketing approach is the best way to get results.

Knowing what triggers a purchase can help automotive marketers craft a campaign that addresses top needs and compels consumers to visit the dealership.

Some marketing buzzwords are relatively new, others are classics, but they have all crept into our common marketing vernacular.

Online video has evolved into an enormously diverse channel, and one that has not escaped the attention of savvy marketers.

Purchased email lists almost always underperform versus house-developed lists.

If your bank isn’t experiencing a growth in mobile transactions and mobile use, something must be wrong with your mobile bank marketing.

Utility marketing can be challenging and this article will explore whether any techniques that retailers employ make sense for utilities.

Utility marketing can be such a challenge because it can be hard to get customers to engage in energy management and energy-efficiency initiatives.

Whatever your marketing goals and however you choose to represent your brand online, make sure that the style aligns with your other marketing materials.

Many people simply don’t understand the basic fundamentals of successful email marketing.

Utilizing email for utility marketing allows utilities to effectively and efficiently reach a huge captive audience of potential customers.