Some marketing buzzwords are relatively new, others are classics, but they have all crept into our common marketing vernacular.

Online video has evolved into an enormously diverse channel, and one that has not escaped the attention of savvy marketers.

Purchased email lists almost always underperform versus house-developed lists.

If your bank isn’t experiencing a growth in mobile transactions and mobile use, something must be wrong with your mobile bank marketing.

Utility marketing can be challenging and this article will explore whether any techniques that retailers employ make sense for utilities.

Utility marketing can be such a challenge because it can be hard to get customers to engage in energy management and energy-efficiency initiatives.

Many people simply don’t understand the basic fundamentals of successful email marketing.

Whatever your marketing goals and however you choose to represent your brand online, make sure that the style aligns with your other marketing materials.

Utilizing email for utility marketing allows utilities to effectively and efficiently reach a huge captive audience of potential customers.

By applying direct marketing techniques, you can personalize communications for your prospects and keep in step with your current customers’ evolving needs.

Content marketing can help you reach your utility marketing goals while improving the customer experience.

Utility customers often seem programmed to tune out utility marketing efforts. Passive delivery can often be the strongest technique in utility marketing.

In retail marketing, the best strategy for fending off competitors is to focus on generating an emotionally engaging experience for their customers.

User generated content is a game changer. Brands typically deliver a message and consumers listen, but that’s not the case with user generated content.

Our first question considers direct mail best practices, and an opportunity that many packages simply don’t capitalize on.

Many of the marketing tactics I have been recommending to clients no longer work, but they are three communications channels that haven't stopped working.

We’ll also explore some top direct mail techniques and learn how they helped shape our vocabulary.

Energy efficiency and energy management are focal points of many utility marketing efforts.

You can put together the best direct mail package, but if you don't personalize direct mail to the recipient, chances are it’s going into recycling.

Effective direct mail best practices and the advantages of direct mail.