The key to build a marketing plan based on integrated retail marketing principles is a focus on shopping behavior.

As part of a content marketing strategy, blogging can boost your online presence and ground your position as an industry leader in a field of competitors.

Three questions to ask before showing off your marketing portfolio.

Email facts and associated insights can serve as a direction for email marketing efforts and in turn, increase revenue per email.

Social media for utilities seemed to be a fad before, but today, you will see that it has turned from a way to boost business into a necessity.

One of the top consumer trends impacting utilities is the green movement.

Personalization is one of the advantages of direct mail in order to enhance the relevancy for the customer.

Direct marketing best practices help to clearly deliver a message. Here are some best practices for direct marketing.

Educating and informing your prospect is one of the top direct mail techniques.

Here are a couple of common scenarios marketing agencies face, compared to the Hollywood and real-world versions.

Content marketing for utilities is an approach to information sharing that allows companies to connect with customers when they are seeking information.

Digital and content marketing for utilities is emerging as an effective utility marketing tool due to shift in consumer habits.

Direct mail still has a place in marketing and when part of an integrated strategy, direct mail employs proven tactics that appeal to the everyday consumer.

Content marketing begins with valuable, informative content, but first the content must be recognized by search engines.

Content marketing for utilities is effective because content marketing can establish a utility as the authoritative, go-to company.

Audience targeting is using data from browsers to target audiences. The emphasis is reaching the right audience, as opposed to a focus on content.

Email marketing is one of the more successful channels for communicating with consumers and it's important to develop mobile optimized emails.

Retail marketing strategies need to target consumers who have disposable income. Consider how to set your marketing communications apart from competitors.

Content marketing requires the perseverance to conduct deep-dive research on a topic and the focus to shape a compelling story from disparate sources.

An A/B testing action plan can be used across most channels to identify a more effective way to communicate with customers.