Offers are one of the most important direct mail best practices.

Content marketing for utilities is the answer to how utility marketing can engage more customers and increase their social media following.

Content marketing for utilities that has a primary focus of education on energy efficiency products or programs can also co-promote rebates or incentives.

Many B2B marketers base decisions on results that don't resemble today’s–one where B2B marketing communications were focused on products, not on customers.

Utility and energy marketing needs to employ proven practices to motivate business customers to take action regarding energy-related programs.

Content marketing provides customers with information they’re looking for. This information should include valuable, product-specific facts and statistics.

There are email marketing facts that tell us how often people check their messages, how email influences purchase behavior and how it affects revenue.

Here are digital marketing trends to watch out for in 2015. One area in digital marketing that continues to grow year after year is mobile.

Direct mail vs. email: Now that’s a true marketing smackdown. Both sides have legions of fans from all industries.

Greening trends for utilities continue to have a dominant impact on the industry and can help utilities focus their customer communications.

Content marketing for utilities can provide educational information. However, the expectation to be an authority and thought leader seems to be increasing.

Establishing marketing goals early in the year can help you avoid repeating previous missteps.

Many mistakes can be made and the purpose of content marketing is often misunderstood. Avoid these 5 worst practices for the best content marketing results.

Social media has historically been considered a broad-based digital marketing technique and is a best practice for delivering mass messages.

Utility marketing is hard for small and medium sized businesses because owners typically don’t perceive impacts to their utility bill are worth their time.

Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies

Content marketing tends to be most effective when it is a customer-centric, goal-oriented communication model to attract and retain B2B audiences.

There are some common email marketing trends that simply don't mesh with established email marketing facts and stats.

According to a recent study, the three most effective content marketing tactics are video content, in-person events and editorial content.

For utility marketers, support from content marketing can deliver impressive results when engaging customers in a low-involvement category.