Content marketing is designed to provide compelling and important information to audiences and customers, as it establishes a company as an authority.

Clickbait content is designed to pique interest and raise questions in the reader's mind, promising a fulfilling and intriguing answer.

Here are 11 retail trends from the 2014 holiday season which could have the greatest impact on marketing strategies for 2015.

LinkedIn for B2B marketing is no longer optional. LinkedIn has become essential to modern content marketing and lead generation techniques.

Social media and SEO have similarities in content marketing. Determining your content marketing goal up front can help shape the development.

Content marketing is one of the key solutions utility marketers can employ to deliver the useful, practical information customers crave.

Relevancy matters when it comes to a successful email marketing campaign and helps make sure your next email blast connects with your customers.

Direct mail is as relevant as ever. Marketing communications are made stronger when multiple channels are used to draw attention to a product or brand.

Content marketing for utilities can be presented in a number of different ways to provide money-saving tips and billing topics for customers.

Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.

Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.

For many email marketing campaigns, the preheader is used to direct readers to the Web version of the email.

Digital marketing has changed all aspects of customer and business interactions, including customer relationship management (CRM).

Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship.

Content marketing for utilities, specifically downloadable content, is perfect for presenting relevant content to customers.

Content marketing is solutions-based marketing and works on multiple levels to increase engagement.

Inbound marketing can be a viable technique for CRM based on addressing what is important to customers and their behaviors.

In order to avoid drop in engagement, the utility’s content marketing program intercepted decision makers with engaging content and energy management ideas.

Lead generation techniques can provide your company the access it needs to potential customers.