Learn how to increase utility engagement for the Millennial generation with content marketing strategies.

Compared with general email marketing messages, triggered emails have a 152% higher click-through rate. Learn how to use triggered email to improve sales.

Different types of content marketing enable utilities to engage with customers at various points in their overall brand experience.

The most common use for user behavior analytics is to improve the overall function of a site and the high-level direction of a content marketing campaign.

Segmentation is a vital factor in successful email marketing, and it’s critical in helping to keep your communications relevant.

Learn how to optimize direct mail responses with the do's and don'ts of direct mail and tactics that can help improve your direct marketing strategies.

The proliferation of mobile devices coupled with social media services expanding support of video is making this the heyday of video for lead generation.

Content marketing for utilities is an innovative strategy that many utilities are considering.

Are you aware of the top 7 marketing buzzwords of 2015? Stay on top of your game by knowing your marketing lingo.

There are different types of content marketing that can be shaped to suit specific segments and educate customers in a way that's most convenient for them.

Jacobs & Clevenger won a 1st Place Award for Direct Mail at the 2015 CADM Tempo Awards on July 16th for their work in utilities and energy marketing.

Buyer personas are an essential part of developing a successful content marketing program that properly engages with the right audience.

This article looks at the psychological reasons behind the consumer's want for personalized content and explains how to add personalization to content.

This article provides easy tips to improve customer engagement and generate leads with content creation by correcting these common mistakes.

This article looks at how to increase creativity by creating diversity within their content creation.

This article explains different email marketing strategies that can help improve business' open rate and lead generation.

This article offers suggestions on how to produce quality content that engages recipients with clear, high-quality messaging no matter what channel you use

Learn about the history of the marketing agency, Jacobs and Clevenger, and the many offices they have occupied.

Content Creation is only half the battle. This article looks at how to engage consumers and generate leads once content is published.

Learn how to increase landing page conversion rates with strategic A/B testing