Utilizing email for utility marketing allows utilities to effectively and efficiently reach a huge captive audience of potential customers.

By applying direct marketing techniques, you can personalize communications for your prospects and keep in step with your current customers’ evolving needs.

Content marketing can help you reach your utility marketing goals while improving the customer experience.

Utility customers often seem programmed to tune out utility marketing efforts. Passive delivery can often be the strongest technique in utility marketing.

In retail marketing, the best strategy for fending off competitors is to focus on generating an emotionally engaging experience for their customers.

User generated content is a game changer. Brands typically deliver a message and consumers listen, but that’s not the case with user generated content.

Our first question considers direct mail best practices, and an opportunity that many packages simply don’t capitalize on.

Many of the marketing tactics I have been recommending to clients no longer work, but they are three communications channels that haven't stopped working.

We’ll also explore some top direct mail techniques and learn how they helped shape our vocabulary.

Energy efficiency and energy management are focal points of many utility marketing efforts.

You can put together the best direct mail package, but if you don't personalize direct mail to the recipient, chances are it’s going into recycling.

Effective direct mail best practices and the advantages of direct mail.

The key to build a marketing plan based on integrated retail marketing principles is a focus on shopping behavior.

As part of a content marketing strategy, blogging can boost your online presence and ground your position as an industry leader in a field of competitors.

Three questions to ask before showing off your marketing portfolio.

Email facts and associated insights can serve as a direction for email marketing efforts and in turn, increase revenue per email.

Social media for utilities seemed to be a fad before, but today, you will see that it has turned from a way to boost business into a necessity.

One of the top consumer trends impacting utilities is the green movement.

Personalization is one of the advantages of direct mail in order to enhance the relevancy for the customer.

Direct marketing best practices help to clearly deliver a message. Here are some best practices for direct marketing.