Educating and informing your prospect is one of the top direct mail techniques.

Here are a couple of common scenarios marketing agencies face, compared to the Hollywood and real-world versions.

Content marketing for utilities is an approach to information sharing that allows companies to connect with customers when they are seeking information.

Digital and content marketing for utilities is emerging as an effective utility marketing tool due to shift in consumer habits.

Direct mail still has a place in marketing and when part of an integrated strategy, direct mail employs proven tactics that appeal to the everyday consumer.

Content marketing begins with valuable, informative content, but first the content must be recognized by search engines.

Content marketing for utilities is effective because content marketing can establish a utility as the authoritative, go-to company.

Audience targeting is using data from browsers to target audiences. The emphasis is reaching the right audience, as opposed to a focus on content.

Email marketing is one of the more successful channels for communicating with consumers and it's important to develop mobile optimized emails.

Retail marketing strategies need to target consumers who have disposable income. Consider how to set your marketing communications apart from competitors.

Content marketing requires the perseverance to conduct deep-dive research on a topic and the focus to shape a compelling story from disparate sources.

An A/B testing action plan can be used across most channels to identify a more effective way to communicate with customers.

Offers are one of the most important direct mail best practices.

Content marketing for utilities is the answer to how utility marketing can engage more customers and increase their social media following.

Content marketing for utilities that has a primary focus of education on energy efficiency products or programs can also co-promote rebates or incentives.

Many B2B marketers base decisions on results that don't resemble today’s–one where B2B marketing communications were focused on products, not on customers.

Utility and energy marketing needs to employ proven practices to motivate business customers to take action regarding energy-related programs.

Content marketing provides customers with information they’re looking for. This information should include valuable, product-specific facts and statistics.

There are email marketing facts that tell us how often people check their messages, how email influences purchase behavior and how it affects revenue.

Here are digital marketing trends to watch out for in 2015. One area in digital marketing that continues to grow year after year is mobile.