Direct mail vs. email: Now that’s a true marketing smackdown. Both sides have legions of fans from all industries.

Greening trends for utilities continue to have a dominant impact on the industry and can help utilities focus their customer communications.

Content marketing for utilities can provide educational information. However, the expectation to be an authority and thought leader seems to be increasing.

Establishing marketing goals early in the year can help you avoid repeating previous missteps.

Many mistakes can be made and the purpose of content marketing is often misunderstood. Avoid these 5 worst practices for the best content marketing results.

Social media has historically been considered a broad-based digital marketing technique and is a best practice for delivering mass messages.

Utility marketing is hard for small and medium sized businesses because owners typically don’t perceive impacts to their utility bill are worth their time.

Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies

Content marketing tends to be most effective when it is a customer-centric, goal-oriented communication model to attract and retain B2B audiences.

There are some common email marketing trends that simply don't mesh with established email marketing facts and stats.

According to a recent study, the three most effective content marketing tactics are video content, in-person events and editorial content.

For utility marketers, support from content marketing can deliver impressive results when engaging customers in a low-involvement category.

Content marketing is designed to provide compelling and important information to audiences and customers, as it establishes a company as an authority.

Clickbait content is designed to pique interest and raise questions in the reader's mind, promising a fulfilling and intriguing answer.

Here are 11 retail trends from the 2014 holiday season which could have the greatest impact on marketing strategies for 2015.

LinkedIn for B2B marketing is no longer optional. LinkedIn has become essential to modern content marketing and lead generation techniques.

Social media and SEO have similarities in content marketing. Determining your content marketing goal up front can help shape the development.

Content marketing is one of the key solutions utility marketers can employ to deliver the useful, practical information customers crave.

Relevancy matters when it comes to a successful email marketing campaign and helps make sure your next email blast connects with your customers.

Direct mail is as relevant as ever. Marketing communications are made stronger when multiple channels are used to draw attention to a product or brand.