Is social media a targeted or mass tactic?
Social media has historically been considered a broad-based digital marketing technique and is a best practice for delivering mass messages.
What do customers expect from their utility?
Utility marketing is hard for small and medium sized businesses because owners typically don’t perceive impacts to their utility bill are worth their time.
The Top 5 Digital Marketing Trends of 2014
Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies
5 Reasons B2B Content Marketing Is Failing
Content marketing tends to be most effective when it is a customer-centric, goal-oriented communication model to attract and retain B2B audiences.
4 Email Marketing Trends That Make Me Want to Cry
There are some common email marketing trends that simply don't mesh with established email marketing facts and stats.
How content marketing supports the customer journey
According to a recent study, the three most effective content marketing tactics are video content, in-person events and editorial content.
Energy efficiency content marketing topics for utility marketers
For utility marketers, support from content marketing can deliver impressive results when engaging customers in a low-involvement category.
The truth about sales-oriented content
Content marketing is designed to provide compelling and important information to audiences and customers, as it establishes a company as an authority.
Clever or Crippling? Clickbait Content
Clickbait content is designed to pique interest and raise questions in the reader's mind, promising a fulfilling and intriguing answer.
2015 Marketing Strategies Based on 11 Retail Trends from the 2014 Holiday Season
Here are 11 retail trends from the 2014 holiday season which could have the greatest impact on marketing strategies for 2015.
6 Stats That Prove LinkedIn Is a Must for B2B Marketers
LinkedIn for B2B marketing is no longer optional. LinkedIn has become essential to modern content marketing and lead generation techniques.
The difference between content that is shareworthy versus searchworthy
Social media and SEO have similarities in content marketing. Determining your content marketing goal up front can help shape the development.
Transforming utility topics to be customer-centric and drive customer engagement
Content marketing is one of the key solutions utility marketers can employ to deliver the useful, practical information customers crave.
4 Relevancy Rules for successful email campaigns
Relevancy matters when it comes to a successful email marketing campaign and helps make sure your next email blast connects with your customers.
Direct mail isn’t going anywhere … except for your mailbox
Direct mail is as relevant as ever. Marketing communications are made stronger when multiple channels are used to draw attention to a product or brand.
3 Categories of Content That Support Utility Billing
Content marketing for utilities can be presented in a number of different ways to provide money-saving tips and billing topics for customers.
What Role Can Content Play in CRM?
Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.
Re-engaging customers with content
Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.
What Role Can Content Play in CRM?
Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.
Email marketing’s secret weapon
For many email marketing campaigns, the preheader is used to direct readers to the Web version of the email.