How digital marketing has changed CRM
Digital marketing has changed all aspects of customer and business interactions, including customer relationship management (CRM).
Using behavioral marketing for customer relationship management
Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship.
Leveraging utility website traffic
Content marketing for utilities, specifically downloadable content, is perfect for presenting relevant content to customers.
Establish your utility as an industry expert with support from content marketing
Content marketing is solutions-based marketing and works on multiple levels to increase engagement.
How inbound marketing content can be used for CRM
Inbound marketing can be a viable technique for CRM based on addressing what is important to customers and their behaviors.
How one utility launched a successful content marketing program
In order to avoid drop in engagement, the utility’s content marketing program intercepted decision makers with engaging content and energy management ideas.
Should Your Content Marketing Strategy Blur the Lines Between Demand Generation and Lead Generation?
Lead generation techniques can provide your company the access it needs to potential customers.
Who’s Got the Power? Boosting Millennials’ Utility Engagement with Content Marketing
Learn how to increase utility engagement for the Millennial generation with content marketing strategies.
Triggered emails: A high-caliber re-engagement tool
Compared with general email marketing messages, triggered emails have a 152% higher click-through rate. Learn how to use triggered email to improve sales.
5 Types of Content Marketing to Drive Greater Engagement for Utilities
Different types of content marketing enable utilities to engage with customers at various points in their overall brand experience.
Tailoring communications with digital behavior and marketing automation
The most common use for user behavior analytics is to improve the overall function of a site and the high-level direction of a content marketing campaign.
Email CSI: What killed the response?
Segmentation is a vital factor in successful email marketing, and it’s critical in helping to keep your communications relevant.
Direct Mail CSI: What killed the letter?
Learn how to optimize direct mail responses with the do's and don'ts of direct mail and tactics that can help improve your direct marketing strategies.
Video – The New Lead Generation Technique
The proliferation of mobile devices coupled with social media services expanding support of video is making this the heyday of video for lead generation.
How utilities are under-engaging with their customers
Content marketing for utilities is an innovative strategy that many utilities are considering.
Top 7 Marketing Buzzwords of 2015
Are you aware of the top 7 marketing buzzwords of 2015? Stay on top of your game by knowing your marketing lingo.
Content marketing is more than a blog article
There are different types of content marketing that can be shaped to suit specific segments and educate customers in a way that's most convenient for them.
Award-winning utilities and energy marketing
Jacobs & Clevenger won a 1st Place Award for Direct Mail at the 2015 CADM Tempo Awards on July 16th for their work in utilities and energy marketing.
The Benefits of Creating Buyer Personas for Content Marketing
Buyer personas are an essential part of developing a successful content marketing program that properly engages with the right audience.
Why Consumers Subconsciously Want Personalization
This article looks at the psychological reasons behind the consumer's want for personalized content and explains how to add personalization to content.