Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.

Many companies use content marketing as a lead generation strategy, but a content marketing program can focus on customer retention and acquisition.

For many email marketing campaigns, the preheader is used to direct readers to the Web version of the email.

Digital marketing has changed all aspects of customer and business interactions, including customer relationship management (CRM).

Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship.

Content marketing for utilities, specifically downloadable content, is perfect for presenting relevant content to customers.

Content marketing is solutions-based marketing and works on multiple levels to increase engagement.

Inbound marketing can be a viable technique for CRM based on addressing what is important to customers and their behaviors.

In order to avoid drop in engagement, the utility’s content marketing program intercepted decision makers with engaging content and energy management ideas.

Lead generation techniques can provide your company the access it needs to potential customers.

Learn how to increase utility engagement for the Millennial generation with content marketing strategies.

Compared with general email marketing messages, triggered emails have a 152% higher click-through rate. Learn how to use triggered email to improve sales.

Different types of content marketing enable utilities to engage with customers at various points in their overall brand experience.

The most common use for user behavior analytics is to improve the overall function of a site and the high-level direction of a content marketing campaign.

Segmentation is a vital factor in successful email marketing, and it’s critical in helping to keep your communications relevant.

Learn how to optimize direct mail responses with the do's and don'ts of direct mail and tactics that can help improve your direct marketing strategies.

The proliferation of mobile devices coupled with social media services expanding support of video is making this the heyday of video for lead generation.

Content marketing for utilities is an innovative strategy that many utilities are considering.

Are you aware of the top 7 marketing buzzwords of 2015? Stay on top of your game by knowing your marketing lingo.