There are different types of content marketing that can be shaped to suit specific segments and educate customers in a way that's most convenient for them.

Jacobs & Clevenger won a 1st Place Award for Direct Mail at the 2015 CADM Tempo Awards on July 16th for their work in utilities and energy marketing.

Buyer personas are an essential part of developing a successful content marketing program that properly engages with the right audience.

This article looks at the psychological reasons behind the consumer's want for personalized content and explains how to add personalization to content.

This article provides easy tips to improve customer engagement and generate leads with content creation by correcting these common mistakes.

This article looks at how to increase creativity by creating diversity within their content creation.

This article explains different email marketing strategies that can help improve business' open rate and lead generation.

This article offers suggestions on how to produce quality content that engages recipients with clear, high-quality messaging no matter what channel you use

Learn about the history of the marketing agency, Jacobs and Clevenger, and the many offices they have occupied.

Content Creation is only half the battle. This article looks at how to engage consumers and generate leads once content is published.

Learn how to increase landing page conversion rates with strategic A/B testing

Learn about the role of storytelling in content marketing as a tool for building customer relationships.

This article provides tips to help marketers strengthen their social CRM and produce more effective communications using social media as a guide.

This article examines the top challenges businesses face when creating content and offers strategies to improve content creation.

Learn how to increase your email open rates by ensuring your emails reach your customers inbox with a few tips that will help you avoid the spam folder.

This article looks at the role of personalization in email and how personalizing the pre-header is a critical component to the success of an email campaign.

Looking beyond mass email, this article examines new email marketing strategies that successfully target the consumer’s desire for customized content.

Referencing BuzzFeed and Upworthy as examples, this article will provide some easy content creation tips to help improve customer engagement.

This article looks at the marketing trends of 2016 such as an increase in content marketing, the role of consumer behavior and data-driven marketing

Marketers can learn a great deal from the stories of certain characters in fiction. Here are 4 lessons on how to improve social CRM from classic novels.