How much personalization is acceptable in email?
This article will look at the best places to include personalization in an email.
3 Long-Form Types of Content Marketing Customers Want To Read
Long-form content has the power to drive a convincing argument if it’s aligned well to your buyer’s needs. Discover three long-form types of content marketing.
Top 7 Utility Social Media Accounts to Follow
Utility social media accounts represent a fast, nimble communication channel. Discover which utility brands make our list as the top social accounts to follow.
6 Short-Form Types of Content Marketing
Novella or novel, which length is right for your target audience? Short-form types of content marketing might be the right way to engage your target audience.
How to build relationships with social media
This article explains tactics that businesses can utilize in order to create social media that engages the audience and builds relationships.
50 B2B Social Media Facts Marketers Need to Know
50 B2B social media facts just for marketers that might make you reconsider how you use (or plan to use) social media in your own sales and marketing.
6 Tricks for Making Your Calls To Action a B2B Lead Generation Machine
The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective your lead generation and sales efforts are stalled.
Prove Marketing ROI with These Metrics
The ability to make data-driven decisions is a powerful marketing tool that can significantly increase the value of your marketing efforts.
3 Rules for Picking the Right Marketing Channel
It’s marketing malpractice to suggest that a web tool can prescribe the right marketing channel. Follow these three rules before selecting a channel.
J&C Joins Clutch’s Research of the Best Digital Marketing Agencies in Chicago
To be featured on their platform, however, is no easy task. In order to emerge as a top provider on Clutch, J&C was evaluated on multiple fronts.
6 Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic
Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. Use these simple 6 steps to make them work for you.
As Consumers Demand More Customized Engagement, Martech Provides More Answers
Discover how modern marketers are using martech to more intelligently connect with their customers and drive business.
Being a Contrarian: When the Common Wisdom Is Not So Common
Transformation is one of the defining ideas for marketing in the 21st century. The growth of digital marketing, mobile marketing, marketing technology, automation tools and many other innovations is often pointed to as the inflection point for the start of this revolution. Changes in consumer behavior are the real cause.
3 Types of Emails to Add to Your Marketing Strategy
Learn how to develop email marketing that generates high ROI with a well-thought-out strategy that delivers personalized messages at the right time to recipients.
Every Business Needs To Be Thinking About Their Transformation
Transformation is one of the defining ideas for marketing in the 21st century. The growth of digital marketing, mobile marketing, marketing technology, automation tools and many other innovations is often pointed to as the inflection point for the start of this revolution. Changes in consumer behavior are the real cause.
4 Tools To Help Make Data Driven Marketing Decisions
The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions.
“YES, And…” 7 Principles Response Marketers can learn from improv comedy
Can you be the Amy Poehler or Matt Walsh of response marketing? Discover how classic improv comedian lessons can apply to response marketing.
What’s the Difference Between Content Marketing and Inbound Marketing?
Is there a difference between content marketing and inbound marketing? Discover how to distinguish between these two very similar marketing tactics.
Finding Marketing Metrics that Matter
Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes.
30 Inbound Marketing Stats You Need to Get Manager Buy-In
Discover the 30 inbound marketing stats you need today to convince your manager to invest in content marketing.