Patti Minglin on How to Reach Women Through Marketing
On the second episode of J&See: Views on Marketing, Patti Minglin talks about marketing to women and the common mistakes you should avoid.
Why Customer Experience Matters (More Than Ever Before) — Infographic
This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.
Marketing Over Coffee with Ron Jacobs
Listen as Ron Jacobs talks with John Wall about the state of direct mail marketing and how it is adapting in the digital age.
Mark Long on the Evolution of Radio Marketing
On the third episode of J&See: Views on Marketing, Mark Long discusses the past, present and future of radio marketing.
That's a Wrap — Looking Back on Season One of J&See: Views on Marketing
That's a wrap on season one of the J&See: Views on Marketing Podcast. Meg Goodman will return in March 2020 with a whole new line-up of industry experts.
Content Marketing: A Way to Re-Engage Your Customers
Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention.
3 Ways to Improve Your Financial Services Loyalty Program
3 ways to make your financial services loyalty program successful and differentiate yourself from competitors.
Moving Personalization from Tactic to Strategy
Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?
6 Engagement-Building Types of Content Marketing
Discover what visual types of content marketing you need to include in your marketing strategy to boost brand engagement.
Drive Customer Loyalty and Engagement with Content Marketing
Content marketing crosses the boundary between pure education and promotional sales to provide customers a reason to engage before they make a purchase.
3 Ways AI Can Improve Your Marketing Efforts
As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).
The 4 Keys To Personalization in Marketing
Learn the 4 R's of personalization in marketing and how to apply them to your campaign strategy.
4 Useful Social Media Techniques for Insurance Companies
Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice.
10 Tools That Artificial Intelligence Can Offer Digital Marketers
Online browsing data, creative treatment selection, and geolocation behavior are just a few tools that artificial intelligence offers digital marketers. As we explore further into the exciting world of AI, here are ten tools that every marketer can start using today.
7 Insurance Marketing Tactics to Improve Your Campaign Results
Use the right mix of insurance marketing strategies to boost campaign results and drive real business results.
Combining Technology With Your Direct Mail
Direct mail is still prevalent today, even in an age of endless technologies. But how can you innovate and combine technology with direct mail?
4 Ways Insurance Companies Can Improve Customer Engagement
Here are four ways insurance companies can make sure they are engaging their customers in the right way.
The Insurance Industry's Guide to Exceptional Customer Experience
Insurance companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.
8 Customer-Centric Types of Content Marketing
Different types of content marketing help your audience achieve their goals more than others, which is why format diversity is crucial.
How to Use Behavioral Marketing to Build a Relationship With Your Customers
Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship.