How To Use Email Marketing Automation in Direct Response
An explanations of email marketing automation, its benefits and the ways that email marketing automation can improve marketing response and conversion.
Why Customer Experience Matters for Insurance Companies — Infographic
This infographic shows a few statistics that shed light on why customer experience matters for insurance companies now — more than ever.
How to Make Utility Content Marketing More Customer-Centric
Content marketing is one of the key solutions utility marketers can employ to deliver the useful, practical information customers crave.
What's In Store for the Future of Direct Mail?
Direct mail marketing is experiencing a resurgence with many generations, including millennials. Now, technology can help bring direct mail into the future.
10 Skills Every Multichannel Marketer Needs To Know
The transition from marketing across one channel to multiple channels can be daunting. Here are 10 skills that can help multichannel marketers succeed.
It’s Quarantine Time — The Perfect Time to Revisit Your Marketing Strategy
As we move toward a new normal, it's time to take a critical look at your current marketing practices.
13 Types of Essential Marketing Data and What They Can Do For You
The immense amount of data available to marketers can be tricky to navigate. Knowing what kinds of data are the most accessible and the most helpful is important. In this article, we explore the different types of data collection, small vs. big data, and the many areas of marketing data that can benefit your business.
How To Better Engage With Your Customers Using an Agile Marketing Approach
Agile isn’t meant to be a synonym for nimble... it's a system of project management elements that let modern marketing organizations move into the 21st Century.
How to Avoid Overworking When Working From Home
When the line between home and office becomes fuzzy, it’s not always clear when to “turn off” for the day. Here are a few tips to help.
The Future of Direct Mail is Digital
With the advent of high-resolution, four-color, fast production inkjet technology, direct mail now is just as digital and variable as other “digital” channels.
Why Customer Experience Matters for the Financial Industry
Financial services companies that excel at CX incorporate data, customer feedback and technology into their customer solutions. See how your brand stacks up.
Marketing Technology on the Rise: What High-Growth Companies Are Investing In
As we move into a new decade, marketers are turning to tech more than ever. Here's what high-growth companies are investing in.
AI Is Embedded Across Almost Every Product Category in Marketing — Are You Taking Advantage of It?
With artificial intelligence becoming embedded across all categories of marketing, you need make sure you're taking full advantage of this advance in technology.
How to Identify Your Best Customers Across All Devices
Persistent Identification is the process of marrying consumers to their connected device to create a persistent, cross-device recognition. Here's how to do it.
5 Ways Digital Marketers Can Respond During a Pandemic
The pandemic has been tough on everyone. Marketers are no exception. Here are a few tips to help your campaigns remain viable amid the coronavirus crisis.
3 Steps to Effective Communication During the COVID-19 Crisis
How should firms communicate during the COVID-19 crisis? This article has 3 key points to guide your approach.
The Dystopian State of Marketing — The Truth Is Not So Obvious
While it may seem like some forms of marketing are dying out, that's not quite true. See how you can operate within the dystopian state of marketing today.
Smart Online Marketing with Tom Libelt
On this episode of J&See, Meg Goodman and marketer Tom Libelt discuss smart brand positioning for online martial arts courses to mom-and-pop shops.
Martech Is Transforming Marketing Operations — Every Company Is Now A Tech Company
From email marketing to automation, data analytics and AI, marketing technologies can communicate with their target audience on a whole new level.
Why You Need to Revamp Your Data Analytics to Improve Your Customer Experience
Get a better idea of why data analytics are so important for creating exceptional customer experience.